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Add relevancy to get more meetings booked

How Matey targeted leads to get an 18% interested rate for his agency's clients 🙌
139
Emails sent
38%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Hi <fancy>{{firstname}}<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>{{companyName}}<fancy>'s webshop and thinking - "Damn it Matey, ninja yourself into {{firstName}}'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>{{region}}<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

{{signature}}

Hi <fancy>Dirk<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>DSneakers’<fancy> webshop and thinking - "Damn it Matey, ninja yourself into <fancy>Dirk<fancy>'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>Flanders<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>DSneakers<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

<fancy>John Doe<fancy>

Matey, CEO of The Marketing Family, generated some awesome qualified responses for this client 🔥

139
emails sent 🤔
90%
open rate 🙂
38%
reply rate 😁
2

Step two email

Variables
Example

Hey <fancy>{{firstName}}<fancy>,

Creating a steady supply chain is objective #1 one for any eComm business. Trust me - I know: I have a foot in the game since I'm the Co-Owner of Company X. We grew it from 0 to €1M in just 14 months, but the logistics was a nightmare at first...

Anyways, the second part of the equation is building a brand and a great webshop, optimized towards improving metrics like upsell rate %. Giving <fancy>{{companyName}}<fancy> the ULTIMATE POWER. 👇
‍

<fancy>{{firstName}}<fancy>, I have an idea how to help you accomplish this. For real! The first part of my idea revolves around optimizing your webshop and pilot a transition to Shopify 2.0, because <fancy>{{Individual Reasons}}<fancy>.

I Need 18.2 minutes of your time to show you the entire plan and why my team is the team for the job. 18.2 minutes, that's it! 😎

Here's the link to my scheduler: https://calendly.com/calendly-link

Valar Morghulis! 🖖

<fancy>{{signature}}<fancy>

‍

Hey <fancy>Dirk<fancy>,

Creating a steady supply chain is objective #1 one for any eComm business. Trust me - I know: I have a foot in the game since I'm the Co-Owner of Company X. We grew it from 0 to €1M in just 14 months, but the logistics was a nightmare at first...

Anyways, the second part of the equation is building a brand and a great webshop, optimized towards improving metrics like upsell rate %. Giving <fancy>DSneakers<fancy> the ULTIMATE POWER. 👇
‍

<fancy>Dirk<fancy>, I have an idea how to help you accomplish this. For real! The first part of my idea revolves around optimizing your webshop and pilot a transition to Shopify 2.0, because <fancy>there you can build much faster, more beautiful and easier to maintain stores. Which is incredibly important for a DTC brand. Besides, not many stores are on it currently, so you can ride at the head of the wave..<fancy>

I Need 18.2 minutes of your time to show you the entire plan and why my team is the team for the job. 18.2 minutes, that's it! 😎

Here's the link to my scheduler: https://calendly.com/calendly-link

Valar Morghulis! 🖖

<fancy>John Doe<fancy>

3

Step three email

Variables
Example

Hi <fancy>{{firstname}}<fancy>,

I guess your inbox is busier than an Amazon warehouse manager during Black Friday, so I'll make this quick:

‍

Would be great to help <fancy>{{companyName}}<fancy> become a local (and why not even INTERNATIONAL) leader in {industry} products.

However, if you aren’t the right person to talk to about this, I apologize for bothering you.

Can you direct me to whoever is responsible for webstore-related mumbo-jumbo? Or if you do not have a dedicated person, then just point me to the geekiest marketer on your team!

Cheers!

<fancy>{{signature}}<fancy>

Hi <fancy>Dirk<fancy>,

I guess your inbox is busier than an Amazon warehouse manager during Black Friday, so I'll make this quick:

‍

Would be great to help <fancy>DSneakers<fancy> become a local (and why not even INTERNATIONAL) leader in footwear products.

However, if you aren’t the right person to talk to about this, I apologize for bothering you.

Can you direct me to whoever is responsible for webstore-related mumbo-jumbo? Or if you do not have a dedicated person, then just point me to the geekiest marketer on your team!

Cheers!

<fancy>John Doe<fancy>

4

Step four email

1

Step one email

Variables
Example
Results

Hi <fancy>{{firstname}}<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>{{companyName}}<fancy>'s webshop and thinking - "Damn it Matey, ninja yourself into {{firstName}}'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>{{region}}<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

{{signature}}

Hi <fancy>Dirk<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>DSneakers’<fancy> webshop and thinking - "Damn it Matey, ninja yourself into <fancy>Dirk<fancy>'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>Flanders<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>DSneakers<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

<fancy>John Doe<fancy>

Matey, CEO of The Marketing Family, generated some awesome qualified responses for this client 🔥

139
emails sent 🤔
90%
open rate 🙂
38%
reply rate 😁
2

Step two email

Variables
Example

Hey <fancy>{{firstName}}<fancy>,

Creating a steady supply chain is objective #1 one for any eComm business. Trust me - I know: I have a foot in the game since I'm the Co-Owner of Company X. We grew it from 0 to €1M in just 14 months, but the logistics was a nightmare at first...

Anyways, the second part of the equation is building a brand and a great webshop, optimized towards improving metrics like upsell rate %. Giving <fancy>{{companyName}}<fancy> the ULTIMATE POWER. 👇
‍

<fancy>{{firstName}}<fancy>, I have an idea how to help you accomplish this. For real! The first part of my idea revolves around optimizing your webshop and pilot a transition to Shopify 2.0, because <fancy>{{Individual Reasons}}<fancy>.

I Need 18.2 minutes of your time to show you the entire plan and why my team is the team for the job. 18.2 minutes, that's it! 😎

Here's the link to my scheduler: https://calendly.com/calendly-link

Valar Morghulis! 🖖

<fancy>{{signature}}<fancy>

‍

Hey <fancy>Dirk<fancy>,

Creating a steady supply chain is objective #1 one for any eComm business. Trust me - I know: I have a foot in the game since I'm the Co-Owner of Company X. We grew it from 0 to €1M in just 14 months, but the logistics was a nightmare at first...

Anyways, the second part of the equation is building a brand and a great webshop, optimized towards improving metrics like upsell rate %. Giving <fancy>DSneakers<fancy> the ULTIMATE POWER. 👇
‍

<fancy>Dirk<fancy>, I have an idea how to help you accomplish this. For real! The first part of my idea revolves around optimizing your webshop and pilot a transition to Shopify 2.0, because <fancy>there you can build much faster, more beautiful and easier to maintain stores. Which is incredibly important for a DTC brand. Besides, not many stores are on it currently, so you can ride at the head of the wave..<fancy>

I Need 18.2 minutes of your time to show you the entire plan and why my team is the team for the job. 18.2 minutes, that's it! 😎

Here's the link to my scheduler: https://calendly.com/calendly-link

Valar Morghulis! 🖖

<fancy>John Doe<fancy>

3

Step three email

Variables
Example

Hi <fancy>{{firstname}}<fancy>,

I guess your inbox is busier than an Amazon warehouse manager during Black Friday, so I'll make this quick:

‍

Would be great to help <fancy>{{companyName}}<fancy> become a local (and why not even INTERNATIONAL) leader in {industry} products.

However, if you aren’t the right person to talk to about this, I apologize for bothering you.

Can you direct me to whoever is responsible for webstore-related mumbo-jumbo? Or if you do not have a dedicated person, then just point me to the geekiest marketer on your team!

Cheers!

<fancy>{{signature}}<fancy>

Hi <fancy>Dirk<fancy>,

I guess your inbox is busier than an Amazon warehouse manager during Black Friday, so I'll make this quick:

‍

Would be great to help <fancy>DSneakers<fancy> become a local (and why not even INTERNATIONAL) leader in footwear products.

However, if you aren’t the right person to talk to about this, I apologize for bothering you.

Can you direct me to whoever is responsible for webstore-related mumbo-jumbo? Or if you do not have a dedicated person, then just point me to the geekiest marketer on your team!

Cheers!

<fancy>John Doe<fancy>

4

Step four email

Variables
Example
Results

Hi <fancy>{{firstname}}<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>{{companyName}}<fancy>'s webshop and thinking - "Damn it Matey, ninja yourself into {{firstName}}'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>{{region}}<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

{{signature}}

Hi <fancy>Dirk<fancy>,

Since Shopify launched their v. 2.0 recently, I've been looking at <fancy>DSneakers’<fancy> webshop and thinking - "Damn it Matey, ninja yourself into <fancy>Dirk<fancy>'s inbox and ask him how he plans to use the newest Shopify 2.0 features!"

So... this is me, asking you. *awkward, but evil laugh*
‍‍

The reason I'm contacting you directly is that we've done tons of research into <fancy>Flanders<fancy> eComm businesses whose webstores would beyond doubt see serious results with the right Shopify 2.0 implementation in place.

Currently, <fancy>DSneakers<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

Meanwhile, keep making the ecommerce field a better place! You wanna know why?
‍

<fancy>John Doe<fancy>

Matey, CEO of The Marketing Family, generated some awesome qualified responses for this client 🔥

139
emails sent 🤔
90%
open rate 🙂
38%
reply rate 😁
Use for free in lemlist
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Relevancy + personalization = guaranteed replies

The easiest way to guarantee replies to a cold email is by making sure your email is relevant to the person open it, aka targeting the right person. This can be hard for agencies because they aren’t directly working with the audience they are sending emails to.

Matey overcomes this with a 4 step process:

  1. Clarify the client’s offer to ensure you’re attacking the best pain points
  2. Select a specific buying signal according to what your client offers → write a custom argument for why this offer fits based on the guying signal
  3. Identify potential target accounts based on this buying signal
  4. Group leads into separate lists based on common factors (so you can mention this in your copy for each group)

This plus personalized tags creates a highly relevant campaign that seems personalized for each lead!

If you’re not sure what a buying signal could be for you, check out this article for ideas 🙌
‍

Tone is perfectly balanced between humor and business

The key to this is knowing your audience and how much room you have to joke around + staying serious when talking about results.

A great example is Matey’s first email where he uses a really casual sentence like “Damn it Matey, ninja yourself into {{firstName}}'s inbox and ask him how he plans to use the newest Shopify 2.0 features!”, but then later when talking about his offer, it’s “Currently, {{companyName}} is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.”

Serious business, but make it friendly.

If you’re new to this style and getting caught on being too casual or too stuffy, try writing your email like if it were to a co-worker.

Matey, CEO of The Marketing Family, generated some awesome qualified responses for this client 🔥

You're one cold email away 💪

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