Sales teams

Cold Email Template to meet leads during physical events

New contacts reached
Open Rate
Reply rate
meetings booked
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Campaign Overview: Vivatech Event Networking

This multi-step campaign is designed to engage potential connections attending the Vivatech event, aiming to establish initial contact through LinkedIn, propose a face-to-face meeting during the event, and follow up via email to solidify plans.

Why It Works

  • Event-Based Targeting: The campaign leverages a common event attendance as a natural conversation starter, making the outreach relevant and timely.
  • Personalized Approach: Starting with a personalized greeting and mentioning the recipient's company creates a tailored feel to the messages, increasing the likelihood of a positive response.
  • Casual Meeting Proposal: Suggesting a casual coffee meeting lowers the barrier to acceptance, presenting a low-pressure opportunity for a face-to-face discussion about potential synergies.
  • Flexible Follow-Up: Acknowledging the possibility of a busy schedule or different preferences in the follow-up provides an out for the recipient, maintaining a positive tone even if the meeting doesn't happen.

Learning from this Campaign

  • Leverage Common Ground: Using shared experiences or contexts, like attending the same event, can be a powerful way to initiate conversations with new contacts.
  • Be Specific in Your Proposal: Providing details such as the booth number and suggesting a specific type of meeting (like a coffee) makes the proposal more concrete and actionable.
  • Maintain Positivity Regardless of Outcome: The follow-up message's understanding tone ensures that the relationship remains positive, leaving the door open for future interactions.

When to Use It

  • Pre-Event Networking: Ideal for establishing connections and setting up meetings before industry events, conferences, or trade shows.
  • Business Development: Can be adapted by sales and marketing professionals looking to expand their network and explore potential business opportunities in a casual setting.

Who Can Use It

  • Event Attendees: Professionals attending conferences or trade shows who want to maximize their networking opportunities.
  • Sales and Marketing Teams: Individuals looking to identify and connect with potential clients, partners, or industry peers in a more personalized manner.
  • Startups and Entrepreneurs: Founders and team members seeking to build relationships with potential investors, collaborators, or customers at industry events.

Note from the Authors

This campaign exemplifies the effectiveness of a well-structured, multi-channel approach to event networking. By initiating contact on LinkedIn, transitioning to a more detailed email proposal, and providing a considerate follow-up, the campaign sets the stage for meaningful in-person interactions. The strategy underscores the importance of personalization, the value of a casual meeting setup, and the benefits of maintaining a positive tone throughout the communication process.

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Morgann Dawance
Co-founder at Leadix
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