Sales

The $10,000 per month agency story

How Chris Von Wilpert reached an impressive business milestone with this one proven strategy.
NA
Emails sent
80%
Open rate
11%
Reply rate
1

Step one email

Subject: love your work <fancy>{{firstName}}<fancy>

Heyooo <fancy>{{firstName}}<fancy>, was reading one of <fancy>{{companyName}}<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>{{companyName}}<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Subject: love your work <fancy>Vuk<fancy>

Heyooo <fancy>Vuk<fancy>, was reading one of <fancy>lemlist<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>lemlist<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.

NA
emails sent 🤔
80%
open rate 🙂
11%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: love your work <fancy>{{firstName}}<fancy>

Heyooo <fancy>{{firstName}}<fancy>, was reading one of <fancy>{{companyName}}<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>{{companyName}}<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Subject: love your work <fancy>Vuk<fancy>

Heyooo <fancy>Vuk<fancy>, was reading one of <fancy>lemlist<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>lemlist<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.

NA
emails sent 🤔
80%
open rate 🙂
11%
reply rate 😁
2

Step two email

3

Step three email

Subject: love your work <fancy>{{firstName}}<fancy>

Heyooo <fancy>{{firstName}}<fancy>, was reading one of <fancy>{{companyName}}<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>{{companyName}}<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Subject: love your work <fancy>Vuk<fancy>

Heyooo <fancy>Vuk<fancy>, was reading one of <fancy>lemlist<fancy>'s blog posts today and was a cool opportunity (see pic below of my notes):

Don't wanna be a smart ass, but see y'all are getting insane organic traffic, but not playing with content upgrades on your blog posts yet :(

Since I live what y'all are doing, I drafted up a strategy based on a blog similar to yours that's using content upgrades to get 10k/mo email leads from blog content:

^ The company using this ti get 10k/mo leads have a little less traffic that y'all: ~150k/mo visits, so I thought this will work like BANGERS on the <fancy>lemlist<fancy>

Want me to show you how it works tomorrow at 9am EST on a quick 15min call?

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.

NA
emails sent 🤔
80%
open rate 🙂
11%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Lead qualification.

To help elevate the performance of his campaign, Chris hired a VA to list 100 prospects that were most interested to buy his service. Not only that, but the VA also verified all email addresses to lower the bounce rate and protect Chris' email reputation.

As a result of seeking help, Chris had more time to focus on running research on prospects and writing a hyper-personalized cold email.

Advanced cold email personalization.

Chris customized his email with dynamic content to drive people's attention and add that feeling of uniqueness. On top of that, he was in the picture too so people could see who is Chris, to begin with.

After two smooth transition sentences, he pasted another image that was even more customized than the first one. In it, he outlined how the process would look like, included the prospect's logo and company name, followed by the results he achieved for his clients in the past.

Both images were automatically updated for every person individually thanks to lemlist, while Chris finished off the sales pitch with a straightforward meeting invitation.

What can we learn from Andrei's cold email sequence?

  • Be clear about what services you offer and make sure they match your clients' needs
  • Verify emails before you send campaigns to protect your email reputation and boost performance
  • Use personalized images to build a connection, but also visualize things for your prospects

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

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