We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Lead qualification.

To help elevate the performance of his campaign, Chris hired a VA to list 100 prospects that were most interested to buy his service. Not only that, but the VA also verified all email addresses to lower the bounce rate and protect Chris' email reputation.

As a result of seeking help, Chris had more time to focus on running research on prospects and writing a hyper-personalized cold email.

Advanced cold email personalization.

Chris customized his email with dynamic content to drive people's attention and add that feeling of uniqueness. On top of that, he was in the picture too so people could see who is Chris, to begin with.

After two smooth transition sentences, he pasted another image that was even more customized than the first one. In it, he outlined how the process would look like, included the prospect's logo and company name, followed by the results he achieved for his clients in the past.

Both images were automatically updated for every person individually thanks to lemlist, while Chris finished off the sales pitch with a straightforward meeting invitation.

What can we learn from Andrei's cold email sequence?

• Be clear about what services you offer and make sure they match your clients' needs
• Verify emails before you send campaigns to protect your email reputation and boost performance
• Use personalized images to build a connection, but also visualize things for your prospects

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.