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Finding new real estate customers

How Arul succeeded to generate 30+ warm real estate leads with a simple cold email approach.
NA
Emails sent
11%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject: Invitation for <fancy>{{Newest Listing}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I saw your listing at <fancy>{{Newest Listing}}<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>{{Newest Listing}}<fancy>, let me know a good time to contact you!

Best,

<fancy>{{signature}}<fancy>

Subject: Invitation for <fancy>New Buildings<fancy>

Hi <fancy>Daniele<fancy>,

I saw your listing at <fancy>New Buildings<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>New Buildings<fancy>, let me know a good time to contact you!

Best,

<fancy>Arul<fancy>

Arul Raj, Outreach Consultant at LUXVT, succeeded to generate 30+ warm real estate leads with a simple cold email approach.

NA
emails sent 🤔
90%
open rate 🙂
11%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results

Subject: Invitation for <fancy>{{Newest Listing}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I saw your listing at <fancy>{{Newest Listing}}<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>{{Newest Listing}}<fancy>, let me know a good time to contact you!

Best,

<fancy>{{signature}}<fancy>

Subject: Invitation for <fancy>New Buildings<fancy>

Hi <fancy>Daniele<fancy>,

I saw your listing at <fancy>New Buildings<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>New Buildings<fancy>, let me know a good time to contact you!

Best,

<fancy>Arul<fancy>

Arul Raj, Outreach Consultant at LUXVT, succeeded to generate 30+ warm real estate leads with a simple cold email approach.

NA
emails sent 🤔
90%
open rate 🙂
11%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results

Subject: Invitation for <fancy>{{Newest Listing}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I saw your listing at <fancy>{{Newest Listing}}<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>{{Newest Listing}}<fancy>, let me know a good time to contact you!

Best,

<fancy>{{signature}}<fancy>

Subject: Invitation for <fancy>New Buildings<fancy>

Hi <fancy>Daniele<fancy>,

I saw your listing at <fancy>New Buildings<fancy> and wanted to invite you to try the Global Luxury platform from LUXVT.

It helps WOW your sellers with elite advertising and luxe presentation. And best of all, our pay-at-close options minimize your risk.

You can view features and pricing here and see why over 3,000 top producers trust us with their listings.

If you'd like a custom marketing strategy for <fancy>New Buildings<fancy>, let me know a good time to contact you!

Best,

<fancy>Arul<fancy>

Arul Raj, Outreach Consultant at LUXVT, succeeded to generate 30+ warm real estate leads with a simple cold email approach.

NA
emails sent 🤔
90%
open rate 🙂
11%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

"Let's get down to business" type of an intro

The first thing we have to consider is that Arul targeted real estate brokers who were already selling a house. Therefore, all he did was use that piece of information to get his email opened and jump straight to the point. Five seconds and the broker knows what the email is about.

Bottom line? Depending on your outreach objective, you might be able to be more direct or sales-y. When an opportunity arises, by all means, go for it as prospects are already "interested". You kinda qualified them by good research and proper targeting.

Making it hard to say no to.

Arul's sales pitch is quite straightforward. Brokers can gain access to a whole new space and pay only if they manage to sell something.

This in turn minimizes their risk, grabs their attention immediately, and their desire to get more info about it goes up.

What can we learn from this campaign?

  • Let your outreach objective tell you how the subject and intro lines should look like
  • Is your offer too good to refuse to... but really? Then play on that card.

Arul Raj, Outreach Consultant at LUXVT, succeeded to generate 30+ warm real estate leads with a simple cold email approach.

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