Sales

Follow up after no response

45
Emails sent
100%
Open rate
60%
Reply rate
1

Step one email

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>{{firstName}}<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30 mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>{{signature}}<fancy>

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>Suzy<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>Cam<fancy>


45
emails sent 🤔
100%
open rate 🙂
60%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>{{firstName}}<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30 mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>{{signature}}<fancy>

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>Suzy<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>Cam<fancy>


45
emails sent 🤔
100%
open rate 🙂
60%
reply rate 😁
2

Step two email

3

Step three email

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>{{firstName}}<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30 mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>{{signature}}<fancy>

Subject line:  Re: Coffee & a catch-up?

Hi <fancy>Suzy<fancy>,

I hate being a pest, but it seems I'm destined to imitate one :-)

Just wanted to see if my offer of coffee and a catch-up made it through your bulging inbox?

If you've 30mins it'd be lovely to just hear what's new for you with life and work.

Let me know or just book in a time that suits you.

Kindest,

<fancy>Cam<fancy>


45
emails sent 🤔
100%
open rate 🙂
60%
reply rate 😁
TEST this template for free

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Customized, relevant image

To show you the whole picture... in the first email, Cam used another variation of the"coffee image" to invite prospects for a meeting. Since there was no response, Cam leveraged the same narrative to grab their attention even more. 

When you read the email, you can tell a human being wrote it and it's not some auto lazy follow-up. Starts off with a joke helping lower prospect's guard down and brings it back to the point. A great follow-up that brought great results.

Clear expectations

In the end, all you need is just to give an option to choose a time for a meeting. Make it clear that it will only take the exact amount of time and not more and offer a link to book a call.

As you can see, altogether this approach can grant you a 60% reply rate and a good amount of meetings booked.


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