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Generate sales for your SaaS

How Olivier Godard reached out to C-level commercial directors 🚀
566
Emails sent
8%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Hello <fancy>{{firstName}}<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

Hello <fancy>Sara<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

How Olivier Godard, Product Manager Outmind reached to C-level commercial directors and did it well 🚀

566
emails sent 🤔
65%
open rate 🙂
8%
reply rate 😁
2

Step two email

Variables
Example

Hello <fancy>{{firstName}}<fancy>,

A few days ago, I told you about my need to better understand your work to make Outmind evolve.

Here is some more info:

We work with more than 40 companies, and they tell us that they save 4 hours / week per employee. ⏱️

Outmind is available directly on your workstation, and allows you to find all your data in one place:

‍

‍

=> Would you be available next Thursday at 3 p.m. or 6 p.m. to chat by video (30 Min)? 🙂

Yours truly,

Hello <fancy>Sara<fancy>,

A few days ago, I told you about my need to better understand your work to make Outmind evolve.

Here is some more info:

We work with more than 40 companies, and they tell us that they save 4 hours / week per employee. ⏱️

Outmind is available directly on your workstation, and allows you to find all your data in one place:

‍

‍

=> Would you be available next Thursday at 3 p.m. or 6 p.m. to chat by video (30 Min)? 🙂

Yours truly,

3

Step three email

Variables
Example

Hello <fancy>{{firstName}}<fancy>,

I have tried to get in touch with you, but understand that your time is limited.

Who would be the best person to discuss it with you?

‍

‍

Thank you, have a nice day!

Hello <fancy>Sara<fancy>,

I have tried to get in touch with you, but understand that your time is limited.

Who would be the best person to discuss it with you?

‍

‍

Thank you, have a nice day!

4

Step four email

1

Step one email

Variables
Example
Results

Hello <fancy>{{firstName}}<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

Hello <fancy>Sara<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

How Olivier Godard, Product Manager Outmind reached to C-level commercial directors and did it well 🚀

566
emails sent 🤔
65%
open rate 🙂
8%
reply rate 😁
2

Step two email

Variables
Example

Hello <fancy>{{firstName}}<fancy>,

A few days ago, I told you about my need to better understand your work to make Outmind evolve.

Here is some more info:

We work with more than 40 companies, and they tell us that they save 4 hours / week per employee. ⏱️

Outmind is available directly on your workstation, and allows you to find all your data in one place:

‍

‍

=> Would you be available next Thursday at 3 p.m. or 6 p.m. to chat by video (30 Min)? 🙂

Yours truly,

Hello <fancy>Sara<fancy>,

A few days ago, I told you about my need to better understand your work to make Outmind evolve.

Here is some more info:

We work with more than 40 companies, and they tell us that they save 4 hours / week per employee. ⏱️

Outmind is available directly on your workstation, and allows you to find all your data in one place:

‍

‍

=> Would you be available next Thursday at 3 p.m. or 6 p.m. to chat by video (30 Min)? 🙂

Yours truly,

3

Step three email

Variables
Example

Hello <fancy>{{firstName}}<fancy>,

I have tried to get in touch with you, but understand that your time is limited.

Who would be the best person to discuss it with you?

‍

‍

Thank you, have a nice day!

Hello <fancy>Sara<fancy>,

I have tried to get in touch with you, but understand that your time is limited.

Who would be the best person to discuss it with you?

‍

‍

Thank you, have a nice day!

4

Step four email

Variables
Example
Results

Hello <fancy>{{firstName}}<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

Hello <fancy>Sara<fancy>,

I would like to ask you a few questions about your work to better understand your needs and identify ways to improve my product. 🙂

I am Product Manager at Outmind, a start-up that develops a search tool that makes it easy to find the right information among all its tools (Sharepoint, Emails, Teams, Google Drive, etc.). 🔎

Would you be available Thursday at 3:00 p.m. or at 6:00 p.m. to talk about it by video (30 Min)? 🙂

Yours truly,

How Olivier Godard, Product Manager Outmind reached to C-level commercial directors and did it well 🚀

566
emails sent 🤔
65%
open rate 🙂
8%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Be sharp

There is no right answer, whether you should go with long text or short emails. Why? Because we saw hundreds of templates that generated lots of leads and that contain 10 lines of text.

But in the majority of cases, shorter emails perform better.

Because people usually don't spend more than 20-30 seconds reading cold emails. Especially when you're reaching out to C-level execs, they just simply don't have time to read long poems.

This is what exactly Olivier did and his strategy with shorter emails performed well.

If you're just starting with cold emailing, try to go with shorter templates (3-5 lines maximum).

Use visuals

You have 2 ways to present info: long text or showing it with visuals. Frankly speaking, a good screen recording or quick gif that shows how product works under 10-15 seconds is much more effective.

This catches attention and shows your value proposition.

If you can show your product in just 1 screenshot or gif, do it like this.

How Olivier Godard, Product Manager Outmind reached to C-level commercial directors and did it well 🚀

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