We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalized follow-up.

When the first email doesn't bring you the desired result, it's up to your follow-up to make things happen. Now, you can't know the exact reason why a prospect didn't respond to the first email. You can make a hypothesis and test, but there's a variety of reasons why there was no response previously.

Lars' follow-up generated brilliant results. It allowed elearnio to keep things focused on sales without sacrificing personalization. You can spot how the copy flows well with the image and is there to get prospects excited.

Showcasing personality.

Lars then used a photo of himself so that people could actually see the person they'll be meeting. He also leveraged dynamic content by adding the prospect's website and logo on there to warm things up and make them feel special.

Plus, the way he salutes his prospects and his style of writing outline what kind of personality he has. People like to work with people, not tools. This exactly why you need to focus on building relationships in your sales campaigns.

What can we learn from this campaign?

• Add more personalization in your follow-ups and optimize them to get a reply
• Prioritize writing your cold emails so they sound friendly and human

There are hundreds of softwares out there and at least 3x the amount of cold emails that are trying to sell them. That said, Lars and elearnio faced a challenge to break through the noise and explain to their target audience they should give this one a try.