We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Create a dedicated landing page for a specific persona

This is an important thing when you share content in cold emails. In this case, when you're promote something, creating a dedicated page that will speak to specific segment of your audience is a smart choice. Meaning, instead of trying to position it for everybody, you divided it strategically.

Just like with any other piece of content, the more personalized and the more easier it is for your audience to relate and connect with your product/service, the better results will be.

Focus on their pain

A critical success factor in your email outreach campaigns is knowing your audience. The way you prove you know them is by understanding their pain and making them feel like you get it.

If you or your team went through the challenges your prospect is facing, that's even better, because you can empathize on a profound level.

Great job by Curtis and the Objection team!