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Sales

Creative cold emailing

How Robert managed to match big companies with outsourcing teams. Translated from Dutch
249
Emails sent
17%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hello <fancy>{{name}}<fancy>,

I saw on Glassdoor, that <fancy>{{companyName}}<fancy> is looking to increase their team. I am super interested in projects that require <fancy>{{job}}<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>{{signature}}<fancy>

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hello <fancy>Jack<fancy>,

I saw on Glassdoor, that <fancy>AwesomeFinCom<fancy> is looking to increase their team. I am super interested in projects that require <fancy>Financial Managers<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>Robert<fancy>

Robert Banner, Business Consultant at 112 Hub, researched big companies that are looking for IT specialists and decided to offer them an outsourcing team of engineers instead.

249
emails sent 🤔
53%
open rate 🙂
17%
reply rate 😁
2

Step two email

Variables
Example
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hi again <fancy>{{name}}<fancy>,

I hope my mail finds you in good health.

I am managing teams of <fancy>{{job}}<fancy> in different industries, and my experience thought me that is less risky for an enterprise to outsource the project to a pre-validated team. I could offer you a call with pre-validated groups of <fancy>{{job}}<fancy>. Would you like to have a call about it?

<fancy>{{signature}}<fancy>

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hi again <fancy>Jack<fancy>,

I hope my mail finds you in good health.

I am managing teams of <fancy>Financial Managers<fancy> in different industries, and my experience thought me that is less risky for an enterprise to outsource the project to a pre-validated team. I could offer you a call with pre-validated groups of <fancy>Financial Managers<fancy>. Would you like to have a call about it?

<fancy>Robert<fancy>

3

Step three email

Variables
Example
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hi <fancy>{{name}}<fancy>,

I have some teams of <fancy>{{job}}<fancy> that are on hold right now. Will you be interested to hear how you can outsource <fancy>{{companyName}}<fancy>'s project to a pre-validated team of <fancy>{{job}}<fancy>?

112Hub is assuring matchmaking of pre-validated teams with ambitious projects for enterprises from all over the world. We do this in 3 ways:

  • By outsourcing the project to one of our suppliers (out of a list of 52 companies from East Europe)
  • By building a team of developers here in Romania for our client
  • By helping the client to merge or buy a software company in East Europe

I can present to you those alternatives and see exactly which one fits your needs. Please let me know when you would be available for a video call.

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hi <fancy>Jack<fancy>,

I have some teams of <fancy>Financial Managers<fancy> that are on hold right now. Will you be interested to hear how you can outsource <fancy>AwesomeFinCom<fancy>'s project to a pre-validated team of <fancy>Financial Managers<fancy>?

112Hub is assuring matchmaking of pre-validated teams with ambitious projects for enterprises from all over the world. We do this in 3 ways:

  • By outsourcing the project to one of our suppliers (out of a list of 52 companies from East Europe)
  • By building a team of developers here in Romania for our client
  • By helping the client to merge or buy a software company in East Europe

I can present to you those alternatives and see exactly which one fits your needs. Please let me know when you would be available for a video call.

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hello <fancy>{{name}}<fancy>,

I saw on Glassdoor, that <fancy>{{companyName}}<fancy> is looking to increase their team. I am super interested in projects that require <fancy>{{job}}<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>{{signature}}<fancy>

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hello <fancy>Jack<fancy>,

I saw on Glassdoor, that <fancy>AwesomeFinCom<fancy> is looking to increase their team. I am super interested in projects that require <fancy>Financial Managers<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>Robert<fancy>

Robert Banner, Business Consultant at 112 Hub, researched big companies that are looking for IT specialists and decided to offer them an outsourcing team of engineers instead.

249
emails sent 🤔
53%
open rate 🙂
17%
reply rate 😁
2

Step two email

Variables
Example
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hi again <fancy>{{name}}<fancy>,

I hope my mail finds you in good health.

I am managing teams of <fancy>{{job}}<fancy> in different industries, and my experience thought me that is less risky for an enterprise to outsource the project to a pre-validated team. I could offer you a call with pre-validated groups of <fancy>{{job}}<fancy>. Would you like to have a call about it?

<fancy>{{signature}}<fancy>

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hi again <fancy>Jack<fancy>,

I hope my mail finds you in good health.

I am managing teams of <fancy>Financial Managers<fancy> in different industries, and my experience thought me that is less risky for an enterprise to outsource the project to a pre-validated team. I could offer you a call with pre-validated groups of <fancy>Financial Managers<fancy>. Would you like to have a call about it?

<fancy>Robert<fancy>

3

Step three email

Variables
Example
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hi <fancy>{{name}}<fancy>,

I have some teams of <fancy>{{job}}<fancy> that are on hold right now. Will you be interested to hear how you can outsource <fancy>{{companyName}}<fancy>'s project to a pre-validated team of <fancy>{{job}}<fancy>?

112Hub is assuring matchmaking of pre-validated teams with ambitious projects for enterprises from all over the world. We do this in 3 ways:

  • By outsourcing the project to one of our suppliers (out of a list of 52 companies from East Europe)
  • By building a team of developers here in Romania for our client
  • By helping the client to merge or buy a software company in East Europe

I can present to you those alternatives and see exactly which one fits your needs. Please let me know when you would be available for a video call.

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hi <fancy>Jack<fancy>,

I have some teams of <fancy>Financial Managers<fancy> that are on hold right now. Will you be interested to hear how you can outsource <fancy>AwesomeFinCom<fancy>'s project to a pre-validated team of <fancy>Financial Managers<fancy>?

112Hub is assuring matchmaking of pre-validated teams with ambitious projects for enterprises from all over the world. We do this in 3 ways:

  • By outsourcing the project to one of our suppliers (out of a list of 52 companies from East Europe)
  • By building a team of developers here in Romania for our client
  • By helping the client to merge or buy a software company in East Europe

I can present to you those alternatives and see exactly which one fits your needs. Please let me know when you would be available for a video call.

4

Step four email

Variables
Example
Results
Subject line: Is <fancy>{{companyName}}<fancy> in need for <fancy>{{job}}<fancy>?

Hello <fancy>{{name}}<fancy>,

I saw on Glassdoor, that <fancy>{{companyName}}<fancy> is looking to increase their team. I am super interested in projects that require <fancy>{{job}}<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>{{signature}}<fancy>

Subject line: Is <fancy>AwesomeFinCom<fancy> in need for <fancy>Financial Managers<fancy>?

Hello <fancy>Jack<fancy>,

I saw on Glassdoor, that <fancy>AwesomeFinCom<fancy> is looking to increase their team. I am super interested in projects that require <fancy>Financial Managers<fancy>. Could you please elaborate a bit more about the project itself?

<fancy>Robert<fancy>

Robert Banner, Business Consultant at 112 Hub, researched big companies that are looking for IT specialists and decided to offer them an outsourcing team of engineers instead.

249
emails sent 🤔
53%
open rate 🙂
17%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Find relevant information first.‍

When you know the real pain that companies have and you've been able to identify it on your own, that does two things for you. First, it sends a clear message that you're a baller and not a spammer.

On top of that, it increases your chances of getting more replies since the targeting is spot on.

More opportunities with more follow-ups.

Every new email that Robert sends is focused on the same objective without him being too annoying about it.

The first follow-up email is focused on mentioning experience in the field that Robert has, whereas the third one walks the prospects through a bit more information necessary to drive interest.

What can we learn from this campaign?

  • When you do a good research on your prospects, writing cold emails and connecting with prospects become way easier
  • Adding follow-up emails to your outreach sequence almost always brings more replies

Robert Banner, Business Consultant at 112 Hub, researched big companies that are looking for IT specialists and decided to offer them an outsourcing team of engineers instead.

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