We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

This exact template is an example of how you can reach out to hotels and offer to boost their online booking rate. The best thing is that this cold email template can easily be adjusted to any type of the service. 

Without further ado, let's get rolling.‍

Show them the promised land‍

There’s not a single entrepreneur who wouldn’t want to beat his/her competitors. This is why your personalized image is playing on the current state of play for your prospect, capturing their attention and awakening their almost certain desire to compete. 

Also, this shows them that you did research and thus you know what you are talking about.

‍Tease your prospects

‍Saying you’re going to do something and showing how you’ll make that happen are two different things. That’s why we feel adding that link in the email which will act as a short teaser can do wonders for your campaign and demonstrate you’re the real deal.

It’s never a good idea to overwhelm people with multiple options or to overcomplicate your closing sentence. A simple yes or no question after a good cold email is more than enough to boost your reply rate. Once they reply, there are plenty of ways in which you can book that meeting.