We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Unique, individualized content.

One thing that pops in your mind as soon as you see this email... do you know what it is? The first two paragraphs are never the same and they vary across all the prospects in this email list. WebProtect keeps things personal from the very first thing prospects see - and that's the subject line. This continues throughout the following two sentences.

Why is this so important? Because it makes the email feel like a tailor-made suit. It's not swinging from your shoulders or too tight around the belt, it feels right for you. As this cold email does for every single prospect. This is what you want your prospects to feel whenever they get an email from you. Even if they are not interested.

An interesting call-to-action.

While the {{Personalized}} and {{Body}} tags leave a nice impression, they also help transition to WebProtect's call-to-action that's personalized to an extent too.

Instead of simply asking to book a quick chat, they set the expectation of what can you expect to happen once you meet. Intriguing your potential client and motivating them to find out more by booking a meeting, gets the job done for WebProtect.

What can we learn from this campaign?

• Start your cold email with relevantly personalized content
• Transform your call-to-action into an intriguing meeting invitation

First of all, WebProtect keeps things personal from the very first thing prospects see -and that's the subject line. With almost everyone opening the email, first task is executed brilliantly.
Having opted for email outreach as their channel, WebProtect wanted to see if this could increase leads for their product.