Clémentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road.
1. Storytelling can take you to the moon
Clementine leveraged a personal story from her sister to create empathy and connect with prospects. As a result, her recipients could relate to the story and are more likely to respond to the survey.
2. Follow-ups that add 1% more value
In her third and last follow-up, instead of reminding her prospects about the first email, Clementine includes stats that add more interesting facts to the story.
"I love lemlist! It saves me time, it's reliable, I can easily schedule follow-ups and, most importantly, it drives results."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.