Send surveys and get leads

How Clementine reached out to the professional coaches and generated 30+ warm leads.

The challenge

Clémentine Coycault, CMO at Matha.io, aimed to invite professional coaches to participate in a survey and then try to convert them later down the road.

cold email hub by lemlist

Why it worked?

1. Storytelling can take you to the moon

Clementine leveraged a personal story from her sister to create empathy and connect with prospects. As a result, her recipients could relate to the story and are more likely to respond to the survey.

2. Follow-ups that add 1% more value

In her third and last follow-up, instead of reminding her prospects about the first email, Clementine includes stats that add more interesting facts to the story.

Results

"I love lemlist! It saves me time, it's reliable, I can easily schedule follow-ups and, most importantly, it drives results."

245
emails sent
82%
open rate
19%
reply rate

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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