Delivering 😍 wedding invitations

How Zuzana and Juraj used lemlist to send out personalized wedding invites.

The challenge

Juraj Zamborský, Head of Growth at Avocode, had probably the most exciting cold email challenge... ever! To invite people to his wedding this summer.

Here's how it all looked... 👇
*email translated from Slovakian

cold email hub by lemlist

Why it worked?

1. Creativity in its finest form

Where do we start... A cute storyline in images, a happy couple, a cameo appearance from Noris 🐕, and overall a fun-to-read email showed that possibilities to be creative are endless.

2. "A breath of fresh air" in anyone's inbox

Obviously, COVID-19 has changed many of our plans, including Zuzana & Juraj's wedding plans. While all of us have been receiving "how-to survive" guides and similar emails, no person can resist opening an email with such a unique subject line.

3. Making it easy for their future guests

A simple Typeform link and an image pointing to it allow people to easily figure out what to do next. Plus, it streamlines important information promising a great wedding in August.

Results

"I've been a lemlister from when the tool was first launched. One of the best choices I made as both results and UX are amazing."

100%
open rate
95%
click rate
36%
reply rate

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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