Write effective cold email pitches with these 3 tips


If you ever caught yourself in a meeting with unqualified leads or are struggling to get replies, you should review your target audience.

Targeting the wrong people results in low reply and conversion rates and slows down your sales.. πŸ₯΅

To ensure you're targeting highly qualified leads that bring revenue, you should define your Ideal Customer Profile (ICP).

Your ICP describes the characteristics and attributes of your ideal customers and helps you prioritize your sales efforts.

But what information do you need to define your ICP?

Here are 20 questions you should answer to make sure you target only the right people!

➑️ To target the ideal company

[ ] What is the company's size?

[ ] What is the company's industry?

[ ] What is the company's revenue?

[ ] What is the company's growth?

[ ] What is the company's location?

[ ] What is your product or service's lifetime value (LTV)?

[ ] What is their net promoter score (NPS)?

[ ] What tools does the company use?

P.S. You can use tools like BuiltWith and Wappalyzer or job descriptions to find the company's tools

➑️ To target the ideal people inside the company

[ ] What are their pain points?

[ ] What value proposition do you have for them?

[ ] Who is the end user?

[ ] Who is the manager?

[ ] Who is the decision maker?

[ ] Why do they need you? (use their words)

[ ] What are their professional goals? (e.g., increasing the company revenue by X%)

[ ] What are their personal goals? (e.g., having a promotion in the next X months)

[ ] What will hold them back?

[ ] When do they need you?

[ ] What could trigger them to buy your product/service?

[ ] How important and urgent is solving their pain?

Once you answer these questions, you will have the customer profile that you should put most of your outreach efforts to, as they will bring you the most $$$.

You can download your ICP template and get the next steps to ensure 17-30% reply rates with our 4-step framework πŸ‘‡


β€ŠInstead of jumping right into your sales pitch, your cold email should first focus on building a relationship with your prospects.

Once you show your prospects you're there to help them rather than just make money, you'll have more chances of getting replies.

Here's an example of what to avoid when talking with your prospects:


Why this approach won't bring replies?

❌ they talk only about themselves and their service

❌ there's no question or interest in getting to know the prospect

❌ CTA is not focused on ICPs' pain points but directly on sales

Instead, aim to build a relationship by following the good practices from this example:


Why does this outreach approach work?

βœ”οΈ they showed genuine interest in getting to know the prospect

βœ”οΈ mentioning common ground with the prospect is a great conversation-starter

βœ”οΈ CTA is asking for a quick chat rather than a free download or sale

P.S. You can check out the most common outreach mistakes to avoid if you want to close more deals and grow revenue πŸ‘‡



β€ŠYour prospects receive hundreds of cold emails every week. If you want to grab their attention and get replies, your emails need to provide value in the pitch!

A pitch is the central part of your cold email that shows your prospects how you can help them solve their pain points. A good pitch helps you connect with prospects and pushes them to reply to your message.

But most salespeople write self-centered pitches that lead to no meetings booked, putting their business at risk.. 😰

Here are 3 tips with examples of writing pitches that get replies:

#1 Show your prospects their desired outcome



β†’ Focus on the desired result, which intrigues the prospect about how to achieve it and gives them a reason to reply
β†’ Insert a custom image that helps prospects visualize the outcome and shows that the email was crafted specifically for them
β†’ Add tangible value, such as a plan overview, without asking for anything in return

#2 Build credibility with social proof



β†’ Mention familiar names (such as competitors') to catch your prospects' attention
β†’ Mention numbers as desired results to tease them to read the rest of your email and get a solution
β†’ Include social proof from your prospects' industry and size so they can relate more easily

#3 Position yourself as an expert



β†’ Give free advice to position yourself as a thought leader and build credibility
β†’ Tell them exactly how the shared knowledge will help them grow their business
β†’ Give a fraction of your helpful advice to tease them into learning more from you

P.S. To build relationships with your prospects and get replies, check out 9 more sales pitch examples and open new business opportunities πŸ”₯



Take care,

G and the team

Guillaume Moubeche
Co-Founder & CEO @lempire | Sharing outreach tips for growing business & leveraging sales AI
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