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How to spot sales triggers and get qualified leads
May 11, 2023
5 min read
To get replies and grow your business with outreach, you have to reach out to the right people at the right time.
You want to identify the triggers that will tell you: “Okay, this lead fits my target, but it also seems like it’s the right timing for them to use my product or service.”
Let’s say you want to target Heads of Sales to sell them a software solution for their teams’ compensation.
Here’s how you can spot sales triggers with Sales Navigator & PhantomBuster ⬇️
[ ] Go to your Sales Nav account, or start your free trial here [ ] Add your ICP’s role - e.g., the Head of Sales, Director of Sales, etc. [ ] Choose their location - e.g., New York and Chicago [ ] Add a maximum and minimum of employees to match your target size
Based on the ICP you created, you can add other criteria too.
Now, you want to identify triggers that will let you know these prospects could be interested in your product/service.
[ ] Add company headcount growth filter
When a team grows, the company either generates more revenue or has more capital to invest in its growth. This trigger indicates your prospects are likelier to reply and buy your product/service.
[ ] Save your search results to the Account list
Now that you found relevant leads, you need to collect them from your Sales Navigator search (AKA scrape them).
[ ] Go to your Phantombuster account, or test it out for free here [ ] Choose to extract your list with Sales Navigator Search Extractor
The next step is sending those leads the right message that lands in their primary folder.
To help you write emails that get replies and avoid the spam folder so you can get replies, check out this 4-step framework! ⬇️
In only 45 mins, you’ll get everything you need to get 17-30% reply rates and boost your business growth. For free!
lemlist and its partners use cookies (or similar technology) to measure and analyse how our platform is used and to show ads based on your interests. By clicking "Accept", you agree to the above. You can change your preferences at any time in the Cookie Settings from the footer. For more info, check our Cookies Policy and Privacy Policy.
Deny
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Manage cookies
Analytics
We need to measure events on this website. Why? Kinda like counting calories to have a good line.
Advertisement
No boring ads chasing you all over the internet. Interesting and relevant stuff, we promise.
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If you’re interested in the content of this website, we would love to stay connected on your social networks.