How to write good CTAs in your emails to get more replies

Heeeey lemlisters,

here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌

📍 What you’ll find in today’s email:

  • 3 Call-To-Action tips that generate replies
  • How to find leads with LinkedIn’s Boolean search
  • Boost your sales efficiency by segmenting prospects


3 tips for writing CTAs that generate replies

A Call-To-Action (CTA) in a cold email is an instruction that pushes your prospect to take a specific action.

It helps to clearly communicate your message’s purpose and gives your target audience the next step to get value from your pitch.

So, how to write a good CTA that converts? 💰

#1 Have a clear ask

→ Your CTA should be straightforward and give the exact details of the next step, such as a specific time. If you want to remove friction and make it easier for your prospect to take action, send a calendar URL (such as Calendly).

#2 Aim for the reply first

→ Instead of asking a vague question or being pushy with booking a meeting, you can start a conversation. This will put less pressure on your prospect and make them more likely to reply.

#3 Use only one CTA

→ If you use more than one CTA, you might confuse your prospects, and they won’t take any action. By focusing on a single CTA, you can prioritize and push the action that will bring the most value to your business.

If you want to encourage your prospects to take action, check out this guide for the top CTA tips and get more replies 👇


How to find leads with LinkedIn’s Boolean search

By doing multichannel outreach, you can connect with your target audience on their favorite channel, which boosts your reply chances.

And when it comes to preferred channels, LinkedIn is the place to be for most professionals, including your prospects.

But with 850M+ users, how do you find your target audience? 🤯

If you want to find and connect with your target audience on LinkedIn (without wasting hours on research), use the Boolean search.

Here are a few search options that will help you find highly convertible prospects:

→ NOT searches

To exclude a term from your search results, type “NOT” before the term.

→ OR searches

Type “OR” between words to receive the results from either one term or the other.

→ AND searches

To see results from all search terms, type “AND” between terms.

→ Quoted searches

If you want to search for an exact phrase, enclose the phrase in quotation marks. Try to avoid curly marks and words such as “by”, “in”, or “with”.

→ Parenthetical searches

To be even more specific, you can combine search terms using parentheses.

Pro tip: For the most accurate results, add operators in this order

  2. Parentheses [()]
  3. NOT
  4. AND
  5. OR

Once you find your target audience on LinkedIn, the best way to get in touch with them is to make them approach you first. By building a strong personal brand, you can transform your LinkedIn into a source of leads and get 20+ qualified prospects per week. 🚀

If you want to get more customers through your brand, check out this exclusive course that will help you transform your LinkedIn into a $$$ machine. For free.


Boost your sales efficiency by segmenting prospects

Segmenting prospects allows you to focus your outreach efforts on the most qualified prospects rather than wasting time on leads that are unlikely to convert.

By segmenting your prospects, you can prioritize which level of personalization to use, which helps you to shorten your sales cycle.

Here’s how you can segment your target audience for the best outreach results:

In summary, segmenting your prospects allows you to target your sales efforts better, boost conversion rates, and improve efficiency. This can ultimately lead to more successful sales and business growth.

P.S. To find out how to find your most qualified prospects, check out the Top sales targeting tactics eBook. It will help you target the right audience when they are most likely to talk, which will boost your conversion rates. 👇

Take care,

G and the team

Guillaume Moubeche
Co-Founder & CEO @lempire | Sharing outreach tips for growing business & leveraging sales AI
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