Cold Calling 101 Book meetings on the phone.
Why should you be making cold calls?
How to make cold calls that book meetings?
Wondering what’s the best cold calls structure?
Want tips from the top 1% of reps in the industry?
Whether you're already making cold calls or wondering if you should - this playbook gives you both the strategy and messaging to book the most meetings with your cold calls.
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What you’ll find in the playbook
How to define your ICP before dialing
Start by clearly identifying who your best-fit buyers are.
How to get more connections from your calls
Aim for 100–150 dials a day to give yourself enough chances.
How to boost your chances of booking meetings
Call after reaching out on another channel to triple your odds.
How to use the right triggers for your cold calls
Pick from outreach, marketing, or product-based triggers to stay relevant.
How to call when your leads are most available
Reach out just before their workday starts or right before it ends.
How to follow up without being ignored
Use multiple channels so you don’t miss your prospect’s preferred one.
How to build a pitch that actually lands
Use the W.W.H. framework: Who you help, What you help with, and How.
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