Link Building

Link building campaign

Building high-quality links by sending cold emails to the right people.
NA
Emails sent
69%
Open rate
51%
Reply rate
1

Step one email

Subject: Editorial inquiry

Hi <fancy>{{firstName}}<fancy>.

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>{{signature}}<fancy>

Subject: Editorial inquiry

Hi <fancy>Daria<fancy>,

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>Alan<fancy>

Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.

NA
emails sent 🤔
69%
open rate 🙂
51%
reply rate 😁
2

Step two email

Subject: Loved your article on <fancy>{{articletopic}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

Not sure you received my first email, but I'll get to the point:

I ran across your website and read <fancy>your article on {{articletopic}}<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air. :)

Are you interested in adding a resource on how to sell ebooks from your own site?

I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.

Might be worth mentioning in your article (or in future ones)?

If so, let me know and I'll send it your way :)

<fancy>{{signature}}<fancy>

Subject: Loved your article on <fancy>LinkedIn strategy<fancy>

Hi <fancy>Daria<fancy>,

Not sure you received my first email, but I'll get to the point:

I ran across your website and read <fancy>your article on LinkedIn strategy<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air :)

Are you interested in adding a resource on how to sell ebooks from your own site?

I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.

Might be worth mentioning in your article (or in future ones)?

If so, let me know and I'll send it your way :)

<fancy>Alan<fancy>

3

Step three email

1

Step one email

Subject: Editorial inquiry

Hi <fancy>{{firstName}}<fancy>.

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>{{signature}}<fancy>

Subject: Editorial inquiry

Hi <fancy>Daria<fancy>,

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>Alan<fancy>

Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.

NA
emails sent 🤔
69%
open rate 🙂
51%
reply rate 😁
2

Step two email

Subject: Loved your article on <fancy>{{articletopic}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

Not sure you received my first email, but I'll get to the point:

I ran across your website and read <fancy>your article on {{articletopic}}<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air. :)

Are you interested in adding a resource on how to sell ebooks from your own site?

I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.

Might be worth mentioning in your article (or in future ones)?

If so, let me know and I'll send it your way :)

<fancy>{{signature}}<fancy>

Subject: Loved your article on <fancy>LinkedIn strategy<fancy>

Hi <fancy>Daria<fancy>,

Not sure you received my first email, but I'll get to the point:

I ran across your website and read <fancy>your article on LinkedIn strategy<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air :)

Are you interested in adding a resource on how to sell ebooks from your own site?

I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.

Might be worth mentioning in your article (or in future ones)?

If so, let me know and I'll send it your way :)

<fancy>Alan<fancy>

3

Step three email

Subject: Editorial inquiry

Hi <fancy>{{firstName}}<fancy>.

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>{{signature}}<fancy>

Subject: Editorial inquiry

Hi <fancy>Daria<fancy>,

Can you please let me know if this is the right address for an editorial inquiry?

If not, I would appreciate it if you could direct me to the right one.

Thanks!

<fancy>Alan<fancy>

Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.

NA
emails sent 🤔
69%
open rate 🙂
51%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Figure out the right contact first.

Backlink outreach is a super competitive and crowded business. It's hard to get a link these days. However, Alan does this successfully on a regular basis.

In this particular campaign, he decided to simplify things by making sure he's talking to the right person from the start. In the first email, he politely asked to be pointed out in the right direction. Especially because an article can have a different author, while the editing accountabilities belong to someone else.

Keep things to the point.

Should Alan not receive a reply to his step 1 email, a follow-up is fired away eventually. To be exact, he motivated half of the people to respond, but the other half needed a reminder.

The step 2 email is a regular follow-up when you look at it for the first time, but there's a little twist. For starters, the language and tone feel authentic and unique, which is very important. There's a compliment in the second paragraph that sounds genuine. Finally, Alan didn't give them the link yet. He respected the prospect by asking if they would be open to checking it out first.

Again, it feels human, kind, and authentic.

What can we learn from this campaign?

  • Even the toughest outreach objectives can be conquerable if you focus on being transparent and original
  • For a lot of campaigns, it sounds smart to make sure you're talking to the right person first before you share more details

Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

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