We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Use your strengths wisely.

The fact of the matter is, some products are more exciting than others. If yours is in this group, we strongly suggest transmitting that excitement into your email copy and intriguing people with smart hooks.

Martin played this card pretty well here. If you break it down, it's just one simple, short sentence around a topic that everybody likes. Plus, it's the first sentence so the prospects develop the desire to read carefully the rest of the email. A beautiful first sentence any sales rep can take notes from.

Don't make your prospects think.

A picture is worth a thousand words. The same logic applies here. Show people how something looks like instead of telling them. By combining intrigue and excitement, people can imagine for themselves and will be far more likely to reply. Precisely where Martin's link comes into play.

Martin also made the process super simple for his prospects. If they like what they see and would like to demo the product, all they got to do is send him a reply. And they did! :)

What can we learn from this campaign?

• If your product is sexy and exciting, don't hesitate in transferring that excitement into your cold email copy
• Make the "next step" a no-brainer for your prospects

Martin Tissier, Co-Founder and CEO at UrbanGaming, wanted to promote Team Building&Serious Games to team building agencies around the world. They launched a cold email campaign to invite people to test their virtual team building.