We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.‍

Avoid information overload‍

Since you might end up working with this person or company, our suggestion is to avoid fake compliments. Go the extra mile and replace the "personalization" tag with a meaningful sentence that’s tailored to your prospect.

Also, there’s no need to overwhelm your prospects with long cold emails. Instead, explain why you’re reaching out, what your company is up to and feel their pulse. See if they’re interested in the first place.

‍Help them visualize the opportunity‍

It will work great if you can also include some kind of a proof. Now whether that’s an image of your data, a Social Media post showing people’s interest or something else, that’s up to you.

Our final advice is to make a deal quickly. Your prospect needs to understand what is the next step. And we believe that the best way to agree on collaboration is to have a call about it and discuss all details that can arise.