We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Context matters... a lot.

In this example, the first part of the email features two simple sentences that showed their prospect it was about them and their reviews. To put it differently, it makes the conversation contextual from the very beginning.

The Spot On team follows this opening sentence with an interesting proposition - receiving review automatically. In most cases, that would intrigue anybody to at least see what this email is about.

To conclude, their message has a narrative going from a complimentary introduction, moving to an intriguing middle, and finishing off with a simple call-to-action.

Show what do you bring to the table.

Speaking of call-to-actions, when an intriguing proposition is followed by a calculated objective, that's good. When a calculated objective is followed by a meeting where a sales rep outlines the strategy clearly and comprehensively, that's even better.

The goal of the cold email is to get a reply. The goal of the meeting is to convert. And it's precisely this what makes Spot On's campaign successful.

What can we learn from this campaign?

• Think about the context and your email's narrative
• Attract your prospects with an attractive objective and dazzle them with the plan of how you're going to achieve it

SpotOn automates a better review score for their clients and improves their online reputation. They wanted to use lemlist to reach more prospects and explain what they can do for them and got 41% reply rate.