Sales

Promoting healthy meal options

How Gideon is stepping up sales by offering delicious, healthy food directly in your inbox.
878
Emails sent
81%
Open rate
52%
Reply rate
1

Step one email

VARIANT A

Subject: Green Machine / <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>{{companyName}}<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>{{signature}}<fancy>

VARIANT B

Subject: Green Machine & <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I came across <fancy>{{companyName}}<fancy> on Linkedin, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>{{signature}}<fancy>

VARIANT A

Subject: Green Machine / <fancy>Tesla<fancy>

Hi <fancy>Elon<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>Tesla<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

VARIANT B

Subject: Green Machine & <fancy>Elon<fancy>

Hi <fancy>Elon<fancy>,

I came across <fancy>Tesla<fancy> on LinkedIn, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

Gideon Greaves, Co-Founder & CEO at Green Machine Foods, aimed to contact founders of SMBs and offer them healthy snacks delivery straight to their office.

878
emails sent 🤔
81%
open rate 🙂
52%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

VARIANT A

Subject: Green Machine / <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>{{companyName}}<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>{{signature}}<fancy>

VARIANT B

Subject: Green Machine & <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I came across <fancy>{{companyName}}<fancy> on Linkedin, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>{{signature}}<fancy>

VARIANT A

Subject: Green Machine / <fancy>Tesla<fancy>

Hi <fancy>Elon<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>Tesla<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

VARIANT B

Subject: Green Machine & <fancy>Elon<fancy>

Hi <fancy>Elon<fancy>,

I came across <fancy>Tesla<fancy> on LinkedIn, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

Gideon Greaves, Co-Founder & CEO at Green Machine Foods, aimed to contact founders of SMBs and offer them healthy snacks delivery straight to their office.

878
emails sent 🤔
81%
open rate 🙂
52%
reply rate 😁
2

Step two email

3

Step three email

VARIANT A

Subject: Green Machine / <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>{{companyName}}<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>{{signature}}<fancy>

VARIANT B

Subject: Green Machine & <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I came across <fancy>{{companyName}}<fancy> on Linkedin, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>{{signature}}<fancy>

VARIANT A

Subject: Green Machine / <fancy>Tesla<fancy>

Hi <fancy>Elon<fancy>,

Hope you're having a fantastic day. Saw your site this morning and thought I'd reach out to schedule some time with you. We curate boxes of healthy snacks, for employees at the workplace (and deliver to your remote colleagues at home).

Really want to help build <fancy>Tesla<fancy>'s team productivity and morale with something as simple as healthy snacking. Let me know which day over the next week would be best to chat?

Best,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

VARIANT B

Subject: Green Machine & <fancy>Elon<fancy>

Hi <fancy>Elon<fancy>,

I came across <fancy>Tesla<fancy> on LinkedIn, and was impressed at how you've been able to attract top tier talent. We'd like to help you support your staff (both in-office and remote) with healthy and tasty snacks.

Do you perhaps have 10 minutes to chat sometime over next week? I'd love to discuss how we can curate and deliver something special for your awesome team.

After our call, we'd be happy to send you a snackbox at no charge :)

Regards,

Gideon

<fancy>Co-Founder & CEO at Green Machine Foods<fancy>

Gideon Greaves, Co-Founder & CEO at Green Machine Foods, aimed to contact founders of SMBs and offer them healthy snacks delivery straight to their office.

878
emails sent 🤔
81%
open rate 🙂
52%
reply rate 😁

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.

BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

A/B testing when you're not sure.

We constantly preach split testing throughout all our channels, because it's that important. Gideon is an example of how smart A/B testing can show you what kind of cold emails perform the best. It's wise to have your audience define the winning approach for you.

To be precise, Gideon wanted to test the copy completely, so he had two different messages that were distributed to the same audience. But you can test anything you like. What subject line works the best? Is there a difference between the two intro lines? Or call-to-actions. Or images. Ideas are endless really...

Be sales-y if demand allows it.

Having your employees/colleagues eat healthily and solving food delivery is a challenge for many company owners.

Therefore, the demand for quality solutions is high allowing Gideon to be more direct. By combining that with straightforward emails, they had the winning approach fairly quickly.

In other words, how "sexy" your product is to a wider audience will define how direct can you be in your outreach campaigns.

What can we learn from Gideon's cold email?

  • Don't debate internally what subject line or cold email would work better. Let your audience show you by A/B testing
  • Leverage your product and be more direct if there's high popularity

Gideon Greaves, Co-Founder & CEO at Green Machine Foods, aimed to contact founders of SMBs and offer them healthy snacks delivery straight to their office.

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

Start for free