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Sales

Pitching marketing agencies

How Ivan reached out to marketing agencies to offer them his cold email service Translated from Spanish.
105
Emails sent
30%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject line: question for <fancy>{{companyName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

<fancy>{{icebreaker}}<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>{{companyName}}<fancy> with this?

Talk to you soon,

Subject line: question for <fancy>The Amazing Agency<fancy>

Hello <fancy>James<fancy>,

<fancy>I enjoyed reading your recent article on Google Ads campaigns. An excellent read as I really enjoyed the quantity of the in-depth information about your own campaigns. Actually, that's how I've stumbled upon you and your agency.<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>The Amazing Agency<fancy> with this?

Talk to you soon,

Ivan Cadena, Founder of CDNA Digital agency did a great job with finding the right audience and sending them a precisely targeted cold email.

105
emails sent 🤔
88%
open rate 🙂
30%
reply rate 😁
2

Step two email

Variables
Example

Subject line: Great results we have obtained for our clients

Hello <fancy>{{firstName}}<fancy>,

I'm back in your inbox (please don't start collecting rent haha).

I really wanted to share the great results we have achieved for our clients!

Record a video explaining our process and the types of results we have generated for other marketing agencies such as, Curious Check, Anzolo, and MiroMind.

You can see it here:

Loom video

I would love to know your opinion!

Talk to you soon

Subject line: Great results we have obtained for our clients

Hello <fancy>James<fancy>,

I'm back in your inbox (please don't start collecting rent haha).

I really wanted to share the great results we have achieved for our clients!

Record a video explaining our process and the types of results we have generated for other marketing agencies such as, Curious Check, Anzolo, and MiroMind.

You can see it here:

Loom video

I would love to know your opinion!

Talk to you soon

3

Step three email

Variables
Example

<fancy>{{firstName}}<fancy>

I wish you had the opportunity to see the great results we have generated for our clients using our super personalized email campaigns.

I just wanted to share some statistics from our campaigns:

‍

‍

Our campaigns get on average 80% open rates and 15-20% response rates, the standard open rate for cold email is currently between 14% and 23% and 1% for rates. response, big difference, right?

I'm pretty sure we can deliver the same results for <fancy>{{companyName}}<fancy>.

Let me know if you're open for a quick call sometime this week and see if we're a good fit for each other!

<fancy>James<fancy>

I wish you had the opportunity to see the great results we have generated for our clients using our super personalized email campaigns.

I just wanted to share some statistics from our campaigns:

‍

‍

Our campaigns get on average 80% open rates and 15-20% response rates, the standard open rate for cold email is currently between 14% and 23% and 1% for rates. response, big difference, right?

I'm pretty sure we can deliver the same results for <fancy>The Amazing Agency<fancy>.

Let me know if you're open for a quick call sometime this week and see if we're a good fit for each other!

4

Step four email

1

Step one email

Variables
Example
Results

Subject line: question for <fancy>{{companyName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

<fancy>{{icebreaker}}<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>{{companyName}}<fancy> with this?

Talk to you soon,

Subject line: question for <fancy>The Amazing Agency<fancy>

Hello <fancy>James<fancy>,

<fancy>I enjoyed reading your recent article on Google Ads campaigns. An excellent read as I really enjoyed the quantity of the in-depth information about your own campaigns. Actually, that's how I've stumbled upon you and your agency.<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>The Amazing Agency<fancy> with this?

Talk to you soon,

Ivan Cadena, Founder of CDNA Digital agency did a great job with finding the right audience and sending them a precisely targeted cold email.

105
emails sent 🤔
88%
open rate 🙂
30%
reply rate 😁
2

Step two email

Variables
Example

Subject line: Great results we have obtained for our clients

Hello <fancy>{{firstName}}<fancy>,

I'm back in your inbox (please don't start collecting rent haha).

I really wanted to share the great results we have achieved for our clients!

Record a video explaining our process and the types of results we have generated for other marketing agencies such as, Curious Check, Anzolo, and MiroMind.

You can see it here:

Loom video

I would love to know your opinion!

Talk to you soon

Subject line: Great results we have obtained for our clients

Hello <fancy>James<fancy>,

I'm back in your inbox (please don't start collecting rent haha).

I really wanted to share the great results we have achieved for our clients!

Record a video explaining our process and the types of results we have generated for other marketing agencies such as, Curious Check, Anzolo, and MiroMind.

You can see it here:

Loom video

I would love to know your opinion!

Talk to you soon

3

Step three email

Variables
Example

<fancy>{{firstName}}<fancy>

I wish you had the opportunity to see the great results we have generated for our clients using our super personalized email campaigns.

I just wanted to share some statistics from our campaigns:

‍

‍

Our campaigns get on average 80% open rates and 15-20% response rates, the standard open rate for cold email is currently between 14% and 23% and 1% for rates. response, big difference, right?

I'm pretty sure we can deliver the same results for <fancy>{{companyName}}<fancy>.

Let me know if you're open for a quick call sometime this week and see if we're a good fit for each other!

<fancy>James<fancy>

I wish you had the opportunity to see the great results we have generated for our clients using our super personalized email campaigns.

I just wanted to share some statistics from our campaigns:

‍

‍

Our campaigns get on average 80% open rates and 15-20% response rates, the standard open rate for cold email is currently between 14% and 23% and 1% for rates. response, big difference, right?

I'm pretty sure we can deliver the same results for <fancy>The Amazing Agency<fancy>.

Let me know if you're open for a quick call sometime this week and see if we're a good fit for each other!

4

Step four email

Variables
Example
Results

Subject line: question for <fancy>{{companyName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

<fancy>{{icebreaker}}<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>{{companyName}}<fancy> with this?

Talk to you soon,

Subject line: question for <fancy>The Amazing Agency<fancy>

Hello <fancy>James<fancy>,

<fancy>I enjoyed reading your recent article on Google Ads campaigns. An excellent read as I really enjoyed the quantity of the in-depth information about your own campaigns. Actually, that's how I've stumbled upon you and your agency.<fancy>

My name is Ivan, my team and I help online agencies to find their ideal clients with super personalized email campaigns that guarantee quality sales calls, without looking like a spammer.

Could you get a quick call this week to chat and see if we can boost <fancy>The Amazing Agency<fancy> with this?

Talk to you soon,

Ivan Cadena, Founder of CDNA Digital agency did a great job with finding the right audience and sending them a precisely targeted cold email.

105
emails sent 🤔
88%
open rate 🙂
30%
reply rate 😁
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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Be sharp when you know your audience

Ivan targeted a carefully picked list of marketing agencies. Meaning, he wanted to connect with agencies with whom he could make win-win partnerships and who could really benefit from his services.

He opened his first email with a subtle reference to their content. This friendly approach helps break the ice and it goes one step beyond from generic "I liked your article" comment. We wrote about the Tiramisu strategy for intro lines before, so feel free to check it out.  

Immediately after, Ivan keeps things sharp and sweet. By having this work done in the past, it gives you confidence to talk about it in this way. Plus, if you have a strong brand or powerful content around the internet to back you up, even better.

On top of that, when researching your audience, if you're discover they're looking into cold emailing or have reasons to believe it would be interesting to them, this also facilitates this kind of sharp emails.

Share meaningful results to build credibility

Cold email space, as many others, is super competitive and the stakes are high. Giving someone the "keys" to your email domain and reputation can backfire if they don't do a good job.

The best way to mitigate that risk is to showcase relevant and good results you've achieved in the past.

Ivan played this card in two interesting ways. In his first follow-up, a Loom video was placed that gave an exclusive insight into his work. Plus, he also added a few of the clients' names. In the second follow-up, he added a screenshot of the results to outline the opportunity for agencies for the last time in this campaign.

Whenever you have something to show, do it. :)

Ivan Cadena, Founder of CDNA Digital agency did a great job with finding the right audience and sending them a precisely targeted cold email.

You're one cold email away 💪

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