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Networking

Targeting difficult audience

How Louis, CEO of Tibby, built relationships with Office Managers πŸ”₯ Translated from πŸ‡«πŸ‡·
250
Emails sent
67%
Open rate
19%
Reply rate
1

Step one email

Subject line: One OM for all, all for OM

Hello <fancy>{{firstName}}<fancy>,

I allow myself to contact you because I saw that you're OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Subject line: One OM for all, all for OM

Hello <fancy>David<fancy>,

I allow myself to contact you because I saw that you were OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Louis from Tibby did a great job!

250
emails sent πŸ€”
67%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Subject line: One OM for all, all for OM

Hello <fancy>{{firstName}}<fancy>,

Did you see my last email by any chance? I am worried because I have the impression that I have a problem with deliverability 😭

I hope I haven't finished your spamming haha!

Thanks in advance for your help πŸ˜‰

Subject line: One OM for all, all for OM

Hello <fancy>David<fancy>,

Did you see my last email by any chance? I am worried because I have the impression that I have a problem with deliverability 😭

I hope I haven't finished your spamming haha!

Thanks in advance for your help πŸ˜‰

3

Step three email

1

Step one email

Subject line: One OM for all, all for OM

Hello <fancy>{{firstName}}<fancy>,

I allow myself to contact you because I saw that you're OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Subject line: One OM for all, all for OM

Hello <fancy>David<fancy>,

I allow myself to contact you because I saw that you were OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Louis from Tibby did a great job!

250
emails sent πŸ€”
67%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Subject line: One OM for all, all for OM

Hello <fancy>{{firstName}}<fancy>,

Did you see my last email by any chance? I am worried because I have the impression that I have a problem with deliverability 😭

I hope I haven't finished your spamming haha!

Thanks in advance for your help πŸ˜‰

Subject line: One OM for all, all for OM

Hello <fancy>David<fancy>,

Did you see my last email by any chance? I am worried because I have the impression that I have a problem with deliverability 😭

I hope I haven't finished your spamming haha!

Thanks in advance for your help πŸ˜‰

3

Step three email

Subject line: One OM for all, all for OM

Hello <fancy>{{firstName}}<fancy>,

I allow myself to contact you because I saw that you're OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Subject line: One OM for all, all for OM

Hello <fancy>David<fancy>,

I allow myself to contact you because I saw that you were OM like me (the elite haha β€‹β€‹πŸ‘‘)!

I am in the process of launching a B2B event booking platform made by and for office managers. So could you answer this little question because I would like to do something as suitable as possible for our community ...? πŸ™

When you organize your corporate events (seminars, afterworks, company day, parties ...) as an OM, which criterion is the most important for you?

A- Saving time during the entire booking process
B- The most competitive price
C- The quality of the event
D- The scope and originality of the offers offered


Thank you in advance for your answers, it's super nice of you πŸ˜‡!

Louis from Tibby did a great job!

250
emails sent πŸ€”
67%
open rate πŸ™‚
19%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Network > Sales

Louis is the Office Manager, so he is very familiar with what other Office Managers hate. And the answer is - they hate to be called or contacted for commercial purposes. So Louis and his team worked on the campaign to start building relationships by asking them to participate in the project.

Thanks to this approach, Louis and the team are closing deals and can talk with their target audience directly to get useful info to improve their business.

If you want to contact a "difficult" target audience, try to take a step back and build relationships before pitching or selling anything. This guarantees a good foundation that will lead to sales.

Multichannel outreach

If you want to get more replies, try to go with both LinkedIn + email. Do you ever forget about messages you just received? I always forget πŸ˜‚ It's the same for everyone, sometimes people just forget about replying to you, or are just too busy to do it right now. But if you connect with them after your follow-ups and start a new conversation on LinkedIn, you can win them back.

Check how to do it in a smart way with the video by Briana.

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Louis from Tibby did a great job!

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