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Sales

Generating calls with luxury brands

How Mike generated leads for their client* with email outreach 🔥
337
Emails sent
14%
Reply rate
1

Step one email

Subject line: <fancy>{{companyName}}<fancy> ​x CompanyX

Hey <fancy>{{firstName}}<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>{{companyName}}<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>{{companyName}}<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

Subject line: <fancy>AwesomeCompany<fancy> ​x CompanyX

Hey <fancy>Sara<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>AwesomeCompany<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>AwesomeCompany<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

*the client's name is changed for privacy

Mike from Goodman Marketing did an amazing job!

337
emails sent 🤔
69%
open rate 🙂
14%
reply rate 😁
2

Step two email

Subject line: <fancy>{{companyName}}<fancy> ​x CompanyX

Hey <fancy>{{firstName}}<fancy>,

Did you have time to read my previous email? I sent you an email to let you know that my company, CompanyX, can help your business reach a highly engaged and committed audience directly aligned with your ideal target market.

If you have a bit of time during the coming days, I would love to have a quick chat and show you how we would select the mix of influencers that best represents your core values.

Let me know a time that might work for you?

Subject line: <fancy>AwesomeCompany<fancy> ​x CompanyX

Hey <fancy>Sara<fancy>,

Did you have time to read my previous email? I sent you an email to let you know that my company, CompanyX, can help your business reach a highly engaged and committed audience directly aligned with your ideal target market.

If you have a bit of time during the coming days, I would love to have a quick chat and show you how we would select the mix of influencers that best represents your core values.

Let me know a time that might work for you?

3

Step three email

4

Step four email

1

Step one email

Subject line: <fancy>{{companyName}}<fancy> ​x CompanyX

Hey <fancy>{{firstName}}<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>{{companyName}}<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>{{companyName}}<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

Subject line: <fancy>AwesomeCompany<fancy> ​x CompanyX

Hey <fancy>Sara<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>AwesomeCompany<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>AwesomeCompany<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

*the client's name is changed for privacy

Mike from Goodman Marketing did an amazing job!

337
emails sent 🤔
69%
open rate 🙂
14%
reply rate 😁
2

Step two email

Subject line: <fancy>{{companyName}}<fancy> ​x CompanyX

Hey <fancy>{{firstName}}<fancy>,

Did you have time to read my previous email? I sent you an email to let you know that my company, CompanyX, can help your business reach a highly engaged and committed audience directly aligned with your ideal target market.

If you have a bit of time during the coming days, I would love to have a quick chat and show you how we would select the mix of influencers that best represents your core values.

Let me know a time that might work for you?

Subject line: <fancy>AwesomeCompany<fancy> ​x CompanyX

Hey <fancy>Sara<fancy>,

Did you have time to read my previous email? I sent you an email to let you know that my company, CompanyX, can help your business reach a highly engaged and committed audience directly aligned with your ideal target market.

If you have a bit of time during the coming days, I would love to have a quick chat and show you how we would select the mix of influencers that best represents your core values.

Let me know a time that might work for you?

3

Step three email

4

Step four email

Subject line: <fancy>{{companyName}}<fancy> ​x CompanyX

Hey <fancy>{{firstName}}<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>{{companyName}}<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>{{companyName}}<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

Subject line: <fancy>AwesomeCompany<fancy> ​x CompanyX

Hey <fancy>Sara<fancy>,

Saturated digital marketing channels is greatly impacting your potential to acquire new customers and ultimately the growth of <fancy>AwesomeCompany<fancy>.

At CompanyX, we focus on innovative advertising formats to avoid these hurdles thanks to micro-influencers campaigns.

We typically achieve impressive results with companies similar to <fancy>AwesomeCompany<fancy> and this is why I am reaching out to you before anyone else with this.

As an Instagram influencer myself, I witnessed firsthand the immediate impact of such campaigns, this is what lead me to start CompanyX. I want to give access to this untapped growth potential to companies and brands that share the same values as us.

If you have 25 minutes in the coming days, I would love to show you how we can collaborate with influencers that will give you access to your ideal target market.

When are you available?

Looking forward to meeting you!

*the client's name is changed for privacy

Mike from Goodman Marketing did an amazing job!

337
emails sent 🤔
69%
open rate 🙂
14%
reply rate 😁

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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Choose the right audience

Mike did a great job with his "cold outreach homework" - finding the right and ultra-relevant audience. We're obviously big fans of personalization but personalization without relevance is like eating ketchup without fries, pointless. 

If you want to be successful with your cold email strategy- you need to start from the very beginning:

  1. Understand your target audience
  2. Find the micro-niche
  3. Build your "Buyer Persona"

This is the best way to make sure you're reaching people that have a need that you can solve. 

Here's where to start to find this audience:

Follow-ups make the difference

The 2nd most important thing in cold email are your "follow-ups". Really, 50%+ of your leads will come from 2nd, 3rd, and 4th emails. So always spend time on preparing a cool follow-up strategy!

For example, here is how we do it: 

*the client's name is changed for privacy

Mike from Goodman Marketing did an amazing job!

You're one cold email away 💪

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