We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalization, from the start.

Nobody likes generic cold emails. They're soulless and robotic. That's why first impressions matter and why it's a good idea to individually tailor your intro line. It doesn't have to always be insanely unique, but there's no reason why you can't make it genuine and have your prospects feel like a human is talking to them.

Nathan used a simple text tag to include unique content for the right customer verticals.

Building excitement and intrigue.

No matter how many cold emails you get, I'm betting you rarely receive a pitch to build in a cosmic-looking toilet in your office.

The fact that Nathan's product is a breath of fresh air in a way, he leveraged his product nature and the memorable experience it offers to intrigue the prospects and make them want to find out more.

He also smoothly mentions two important clients in the French market so his prospects will know he means business.

What can we learn from Julia's cold email sequence?

• Cold email intro line is your first impression, so use it wisely
• Have a cool product, make sure to have a cool and fun sales pitch

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.