Sales

Selling a customer experience

The story of how Nathan generated quality leads for his business with one sequence.
39
Emails sent
77%
Open rate
36%
Reply rate
1

Step one email

Subject: The toilets, reinvented @ <fancy>{{Future Company}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I recently learned about the opening of <fancy>{{Personalization Sequence}}<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>{{signature}}<fancy>

Subject: The toilets, reinvented @ <fancy>Odette Paris<fancy>

Hello <fancy>Francois<fancy>,

I recently learned about the opening of <fancy>one more Odette Paris<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>Nathan<fancy>

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.

39
emails sent 🤔
77%
open rate 🙂
36%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: The toilets, reinvented @ <fancy>{{Future Company}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I recently learned about the opening of <fancy>{{Personalization Sequence}}<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>{{signature}}<fancy>

Subject: The toilets, reinvented @ <fancy>Odette Paris<fancy>

Hello <fancy>Francois<fancy>,

I recently learned about the opening of <fancy>one more Odette Paris<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>Nathan<fancy>

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.

39
emails sent 🤔
77%
open rate 🙂
36%
reply rate 😁
2

Step two email

3

Step three email

Subject: The toilets, reinvented @ <fancy>{{Future Company}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I recently learned about the opening of <fancy>{{Personalization Sequence}}<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>{{signature}}<fancy>

Subject: The toilets, reinvented @ <fancy>Odette Paris<fancy>

Hello <fancy>Francois<fancy>,

I recently learned about the opening of <fancy>one more Odette Paris<fancy>. From what I have read, this promises to be a superb project, well done!

At Trone, we've created toilets with a radically new and colorful design, 100% made in France. And we are redesigning the entire cabin to make a unique, original, and unforgettable experience.

I have a feeling that our reinvented toilets will blow your mind, as well as amaze
your customers.

In Paris, for example, we have just installed one in Cédric Grolet's pastry shop, and we have arrived at Season for a few weeks.

If you are interested in knowing more, I suggest that we exchange phone numbers. Are you available next Thursday at 11 am for example?

Thank you in advance for your return, and have a nice day!

Yours,

<fancy>Nathan<fancy>

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.

39
emails sent 🤔
77%
open rate 🙂
36%
reply rate 😁

Why did this template work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalization, from the start.

Nobody likes generic cold emails. They're soulless and robotic. That's why first impressions matter and why it's a good idea to individually tailor your intro line. It doesn't have to always be insanely unique, but there's no reason why you can't make it genuine and have your prospects feel like a human is talking to them.

Nathan used a simple text tag to include unique content for the right customer verticals.

Building excitement and intrigue.

No matter how many cold emails you get, I'm betting you rarely receive a pitch to build in a cosmic-looking toilet in your office.

The fact that Nathan's product is a breath of fresh air in a way, he leveraged his product nature and the memorable experience it offers to intrigue the prospects and make them want to find out more.

He also smoothly mentions two important clients in the French market so his prospects will know he means business.

What can we learn from Julia's cold email sequence?

  • Cold email intro line is your first impression, so use it wisely
  • Have a cool product, make sure to have a cool and fun sales pitch

About the creator

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.

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