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Closing 5 deals worth $50K

How Felix booked 50 calls, closed 5 of them, and a few more are likely to come too.
679
Emails sent
10%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

VERSION A

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

Are you part of the team who plans corporate events for <fancy>{{companyName}}<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

‍

VERSION B

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>{{companyName}}<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

VERSION A

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

Are you part of the team who plans corporate events for <fancy>Singtel<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

‍

‍

VERSION B

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>Singtel<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

Felix Sim, Co-Founder of GetOut!, aimed to bring more clients for his virtual corporate event business and booked 50 calls, closed 5 of them, and a few more are likely to come too.

679
emails sent 🤔
55%
open rate 🙂
10%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results

VERSION A

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

Are you part of the team who plans corporate events for <fancy>{{companyName}}<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

‍

VERSION B

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>{{companyName}}<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

VERSION A

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

Are you part of the team who plans corporate events for <fancy>Singtel<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

‍

‍

VERSION B

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>Singtel<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

Felix Sim, Co-Founder of GetOut!, aimed to bring more clients for his virtual corporate event business and booked 50 calls, closed 5 of them, and a few more are likely to come too.

679
emails sent 🤔
55%
open rate 🙂
10%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results

VERSION A

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

Are you part of the team who plans corporate events for <fancy>{{companyName}}<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

‍

VERSION B

Subject: thought I'd reach out, <fancy>{{firstName}}<fancy>

Hello <fancy>{{firstName}}<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>{{companyName}}<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>{{signature}}<fancy>

p.s. If you don't want me to contact you about this again please <fancy>{{unsubscribe}}<fancy>

VERSION A

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

Are you part of the team who plans corporate events for <fancy>Singtel<fancy>?

I'm reaching out just in case you need help organizing highly engaging virtual corporate events like team building, family day, dinner and dance, town halls...

Our virtual events look like this 👇

‍

‍

This is a custom platform developer by our team for virtual events. We're now running this on Zoom, Teams or WebEx.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

‍

‍

VERSION B

Subject: thought I'd reach out, <fancy>Shirley<fancy>

Hello <fancy>Shirley<fancy>,

I'm reaching out to HR professionals in Singapore like you, just in case you are open to exploring new virtual technologies for employee engagement at <fancy>Singtel<fancy>.

I'm introducing a custom platform developer by our team in Singapore and Switzerland. We're now running this on Zoom, Teams or WebEx.

Our virtual events look like this 👇

‍

‍

We've built this for virtual corporate events like team building, family day, dinner and dance, town halls... but it can also be used for onboarding, recruitment, and training.

If you're the right person to chat about this, can we show you a 15-minute demo?

If not, is there someone else in your team I should be reaching out to?

Many thanks and I hope you're keeping safe!

<fancy>Felix Sim<fancy>

<fancy>Co-Founder / Get Out!<fancy>

p.s. If you don't want me to contact you about this again please <fancy>unsubscribe<fancy>.

Felix Sim, Co-Founder of GetOut!, aimed to bring more clients for his virtual corporate event business and booked 50 calls, closed 5 of them, and a few more are likely to come too.

679
emails sent 🤔
55%
open rate 🙂
10%
reply rate 😁
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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Show, don't tell.

There's that saying among our kind that a picture is worth a thousand words. In the cold email template you've just seen, the picture is a visual representation of how the product actually looks like. If you can show your prospects how it works instead of telling them about it, our data suggests you're in a much better position to seal the deal.

In this scenario, Felix's ambition was to show prospects how virtual events are run on their platform, all the key features and he even added the prospect's company logo for personalization purposes.

Let the market tell you what they want.

You can't always be sure about the winning approach. Inevitably, you'll have campaigns that perform weaker too as it's all part of the journey. The trick is not to make a habit of it. The best thing you can do in this situation is to let your audience tells you what they prefer by A/B testing different components of your cold email.

Felix wanted to A/B test two different cold email messages, to see which one gives better ROI. His audience told him that by reacting better to the email B.

What can we learn from this campaign?

  • Think about adding relevant content in your campaign that gives an intriguing preview of what you're speaking about
  • A/B test to identify your winning cold email campaign, subject line, or personalized image

Felix Sim, Co-Founder of GetOut!, aimed to bring more clients for his virtual corporate event business and booked 50 calls, closed 5 of them, and a few more are likely to come too.

You're one cold email away 💪

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