We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Audacious, yet real intro.

The first thing Romain's prospects see is a very attractive punchline that offers little to no risk on their end. Meaning, he has successfully captured their attention.

However, when you make an intro like this, you have to be cautious about prospects not confusing you with people who use this approach and deliver low-quality output. So make sure the rest of the email underlines this distinction and that your work afterward is top-notch.

Match your actions with your words.

In the remaining two paragraphs, Romain's focus is on showing prospects he has done his research in a short and sweet fashion.

He ties the pitch to a specific service that's driving the biggest revenue for his prospect, showing his attention to detail. To conclude, the leads in his pipeline were presented with a deal that's really hard to say no to. And if Romain delivers in 7 days, which I know he did btw, he enters the negotiation stage with a lot more firepower. In other words, once you deliver first, it opens up a door for a better contract and more trust from your contractor.

What can we learn from this campaign?

• Being brave with your intro and having the rest of the email demonstrates your skillset is a powerful combination
• Position yourself so that you enter negotiations with better cards in your hand

Romain (@findmassleads) wanted to attract new clients with value first approach so that he could better optimize his funnel and boost sales.