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Promoting a social media app

How Victor and Willow's team contacted HR agencies and received a 37% reply rate! Translated from Dutch.
650
Emails sent
37%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: Short question

Hey <fancy>{{firstName}}<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>{{Company1}}<fancy>, <fancy>{{Company2}}<fancy>, <fancy>{{Company3}}<fancy>  ... in their own market. Think we can get similar or even better results for <fancy>{{companyName}}<fancy>.

Would you be up for a meeting next week?

Subject line: Short question

Hey <fancy>Helen<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>Awsome Agency<fancy>, <fancy>Cool Company<fancy>, <fancy>AGENcy<fancy> ... in their own market. Think we can get similar or even better results for <fancy>HelenHR<fancy>.

Would you be up for a meeting next week?

Awesome job by Victor and the Willow team!

650
emails sent 🤔
73%
open rate 🙂
37%
reply rate 😁
2

Step two email

Variables
Example
Subject line: same as in the step 1 email

Hey <fancy>{{firstName}}<fancy>,

Was checking your social media channels for a while and noticed that you can make changes here and there to get more leads (especially Linkedin, possibly Facebook & Instagram).

LinkedIn -> the platform where our customers get the most results.

Have some more free slots next week to book a call with you and show you how you can facilitate this process.

Does that suit you?

Subject line: same as in the step 1 email

Hey <fancy>Helen<fancy>,

Was checking your social media channels for a while and noticed that you can make changes here and there to get more leads (especially Linkedin, possibly Facebook & Instagram).

LinkedIn -> the platform where our customers get the most results.

Have some more free slots next week to book a call with you and show you how you can facilitate this process.

Does that suit you?

3

Step three email

Variables
Example
Subject line: same as in the step 1 email

Hello <fancy>{{firstName}}<fancy>,

Did you know that 84% of your potential customers expect <fancy>{{companyName}}<fancy> to post & create content on your social media?

This is because a company that is active on social media instills more confidence among potential buyers, compared to companies that do not.

We don't speak only from our own experience, we also receive this feedback from our customers in various industries. From real estate, legal, accounting to consulting, coaching and all kinds of other professional services.

Let me know if you'd like more information on how they can create and share quality content without too much effort.

Subject line: same as in the step 1 email

Hello <fancy>Helen<fancy>,

Did you know that 84% of your potential customers expect <fancy>HelenHR<fancy> to post & create content on your social media?

This is because a company that is active on social media instills more confidence among potential buyers, compared to companies that do not.

We don't speak only from our own experience, we also receive this feedback from our customers in various industries. From real estate, legal, accounting to consulting, coaching and all kinds of other professional services.

Let me know if you'd like more information on how they can create and share quality content without too much effort.

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: Short question

Hey <fancy>{{firstName}}<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>{{Company1}}<fancy>, <fancy>{{Company2}}<fancy>, <fancy>{{Company3}}<fancy>  ... in their own market. Think we can get similar or even better results for <fancy>{{companyName}}<fancy>.

Would you be up for a meeting next week?

Subject line: Short question

Hey <fancy>Helen<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>Awsome Agency<fancy>, <fancy>Cool Company<fancy>, <fancy>AGENcy<fancy> ... in their own market. Think we can get similar or even better results for <fancy>HelenHR<fancy>.

Would you be up for a meeting next week?

Awesome job by Victor and the Willow team!

650
emails sent 🤔
73%
open rate 🙂
37%
reply rate 😁
2

Step two email

Variables
Example
Subject line: same as in the step 1 email

Hey <fancy>{{firstName}}<fancy>,

Was checking your social media channels for a while and noticed that you can make changes here and there to get more leads (especially Linkedin, possibly Facebook & Instagram).

LinkedIn -> the platform where our customers get the most results.

Have some more free slots next week to book a call with you and show you how you can facilitate this process.

Does that suit you?

Subject line: same as in the step 1 email

Hey <fancy>Helen<fancy>,

Was checking your social media channels for a while and noticed that you can make changes here and there to get more leads (especially Linkedin, possibly Facebook & Instagram).

LinkedIn -> the platform where our customers get the most results.

Have some more free slots next week to book a call with you and show you how you can facilitate this process.

Does that suit you?

3

Step three email

Variables
Example
Subject line: same as in the step 1 email

Hello <fancy>{{firstName}}<fancy>,

Did you know that 84% of your potential customers expect <fancy>{{companyName}}<fancy> to post & create content on your social media?

This is because a company that is active on social media instills more confidence among potential buyers, compared to companies that do not.

We don't speak only from our own experience, we also receive this feedback from our customers in various industries. From real estate, legal, accounting to consulting, coaching and all kinds of other professional services.

Let me know if you'd like more information on how they can create and share quality content without too much effort.

Subject line: same as in the step 1 email

Hello <fancy>Helen<fancy>,

Did you know that 84% of your potential customers expect <fancy>HelenHR<fancy> to post & create content on your social media?

This is because a company that is active on social media instills more confidence among potential buyers, compared to companies that do not.

We don't speak only from our own experience, we also receive this feedback from our customers in various industries. From real estate, legal, accounting to consulting, coaching and all kinds of other professional services.

Let me know if you'd like more information on how they can create and share quality content without too much effort.

4

Step four email

Variables
Example
Results
Subject line: Short question

Hey <fancy>{{firstName}}<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>{{Company1}}<fancy>, <fancy>{{Company2}}<fancy>, <fancy>{{Company3}}<fancy>  ... in their own market. Think we can get similar or even better results for <fancy>{{companyName}}<fancy>.

Would you be up for a meeting next week?

Subject line: Short question

Hey <fancy>Helen<fancy>,

I saw that you are also in the HR space. Just wanted to share with you how we have increased the social reach of <fancy>Awsome Agency<fancy>, <fancy>Cool Company<fancy>, <fancy>AGENcy<fancy> ... in their own market. Think we can get similar or even better results for <fancy>HelenHR<fancy>.

Would you be up for a meeting next week?

Awesome job by Victor and the Willow team!

650
emails sent 🤔
73%
open rate 🙂
37%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Understand your audience well

Willow is the tool for social media. And of course, there are a lot of potential industries and niches where this tool can be implemented. But Victor chose a specific niche for this campaign. It's also worth mentioning that the audience operates in Holland, so we needed to translate this from Dutch to English.

Victor tried to make his email super specific for this audience, using references to their competitors and other players in the market.

Sometimes, depending on your strategy, the first step in your cold email is to find and identify your buyer persona. We wrote about it here.

Sharp, straight-to-the-point approach

When you research your audience in-depth, this allows you to be both practical and relevant when you write a message. You start understanding the language your prospects use, their market landscape, and current pain points or objectives they're aiming to reach.

Knowing this information makes it 10x easier to create a template and be sharp.

This is what Victor did: understand the audience, make a reference -> talk about their "pain" and the way Willow can help solve it.

Awesome job by Victor and the Willow team!

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