We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.‍

Personalized message for your customers

‍Using video to communicate with your users can go a long way. Seeing a personalized invite from a founder to do a survey, rather than delivering the same message in the text form, leaves two very different impressions.

Your click rate will go through the roof with a personalized video thumbnail with the client's first name being on the image. You will need to spend more time on creating this video, but once created, magic happens. ;)

‍Simple & friction-free

‍Once people click on the image, they would go to a personalized landing page, watch the video and have a Typeform embedded on there.

In other words, people don’t waste too much time or clicks to get it done, which makes your survey response rate follow the rhythm of the click rate.