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Sales

Multichannel outbound 🔥

How Theo generated 17 leads (out of 73) with a multichannel sequence 🔥
73
Emails sent
72%
Open rate
22%
Reply rate
1

Step one email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

Bonjour <fancy>{{firstName}}<fancy>,

<fancy>{{companyName}}<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>{{companyName}}<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>{{companyName}}<fancy>, such as <fancy>{{Example1}}<fancy> and <fancy>{{Example2}}<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

Bonjour <fancy>Jack<fancy>,

<fancy>AmazingStartup<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>AmazingStartup<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>AmazingStartup<fancy>, such as <fancy>Aliza<fancy> and <fancy>The Oasis<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

How Theo from FluidStack generated 17 leads (out of 73) with multi-channel sequence 🔥

73
emails sent 🤔
72%
open rate 🙂
22%
reply rate 😁
2

Step two email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

Bonjour <fancy>{{firstName}}<fancy>,

Just had another huge win with a 100 employee Indian Computer Vision startup. They likely share many needs with <fancy>{{companyName}}<fancy>, so I thought you’d be interested.

They were using purchased datasets that legally can’t be disclosed to 3rd parties, so needed a highly secure network that would typically cost a premium.

We worked closely with their head of security to deploy Tesla A100s and RTX 2080Ti’s at our most secure DC’s, at 50% off the previous cost.

They just diverted their entire workload over to FluidStack slashing both time to market and cloud spend.

Let’s explore how we can deliver results like this for <fancy>{{companyName}}<fancy>

Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

Bonjour <fancy>Jack<fancy>,

Just had another huge win with a 100 employee Indian Computer Vison startup. They likely share many needs with <fancy>AmazingStartup<fancy>, so I thought you’d be interested.

They were using purchased datasets that legally can’t be disclosed to 3rd parties, so needed a highly secure network that would typically cost a premium.

We worked closely with their head of security to deploy Tesla A100s and RTX 2080Ti’s at our most secure DC’s, at 50% off the previous cost.

They just diverted their entire workload over to FluidStack slashing both time to market and cloud spend.

Let’s explore how we can deliver results like this for <fancy>AmazingStartup<fancy>

3

Step three email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

You must be busy, <fancy>{{firstName}}<fancy>, I’m impressed!

Would Fluidstack’s cloud work for <fancy>{{companyName}}<fancy> or have I been completely off track?

Let me know and I can either come back at another time or stop clogging your inbox!


Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

You must be busy, <fancy>Jack<fancy>, I’m impressed!

Would Fluidstack’s cloud work for <fancy>AmazingStartup<fancy> or have I been completely off track?

Let me know and I can either come back at another time or stop clogging your inbox!

1

Step one email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

Bonjour <fancy>{{firstName}}<fancy>,

<fancy>{{companyName}}<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>{{companyName}}<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>{{companyName}}<fancy>, such as <fancy>{{Example1}}<fancy> and <fancy>{{Example2}}<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

Bonjour <fancy>Jack<fancy>,

<fancy>AmazingStartup<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>AmazingStartup<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>AmazingStartup<fancy>, such as <fancy>Aliza<fancy> and <fancy>The Oasis<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

How Theo from FluidStack generated 17 leads (out of 73) with multi-channel sequence 🔥

73
emails sent 🤔
72%
open rate 🙂
22%
reply rate 😁
2

Step two email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

Bonjour <fancy>{{firstName}}<fancy>,

Just had another huge win with a 100 employee Indian Computer Vision startup. They likely share many needs with <fancy>{{companyName}}<fancy>, so I thought you’d be interested.

They were using purchased datasets that legally can’t be disclosed to 3rd parties, so needed a highly secure network that would typically cost a premium.

We worked closely with their head of security to deploy Tesla A100s and RTX 2080Ti’s at our most secure DC’s, at 50% off the previous cost.

They just diverted their entire workload over to FluidStack slashing both time to market and cloud spend.

Let’s explore how we can deliver results like this for <fancy>{{companyName}}<fancy>

Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

Bonjour <fancy>Jack<fancy>,

Just had another huge win with a 100 employee Indian Computer Vison startup. They likely share many needs with <fancy>AmazingStartup<fancy>, so I thought you’d be interested.

They were using purchased datasets that legally can’t be disclosed to 3rd parties, so needed a highly secure network that would typically cost a premium.

We worked closely with their head of security to deploy Tesla A100s and RTX 2080Ti’s at our most secure DC’s, at 50% off the previous cost.

They just diverted their entire workload over to FluidStack slashing both time to market and cloud spend.

Let’s explore how we can deliver results like this for <fancy>AmazingStartup<fancy>

3

Step three email

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

You must be busy, <fancy>{{firstName}}<fancy>, I’m impressed!

Would Fluidstack’s cloud work for <fancy>{{companyName}}<fancy> or have I been completely off track?

Let me know and I can either come back at another time or stop clogging your inbox!


Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

You must be busy, <fancy>Jack<fancy>, I’m impressed!

Would Fluidstack’s cloud work for <fancy>AmazingStartup<fancy> or have I been completely off track?

Let me know and I can either come back at another time or stop clogging your inbox!

Subject line: <fancy>{{companyName}}<fancy> <> FluidStack Partnership

Bonjour <fancy>{{firstName}}<fancy>,

<fancy>{{companyName}}<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>{{companyName}}<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>{{companyName}}<fancy>, such as <fancy>{{Example1}}<fancy> and <fancy>{{Example2}}<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

Subject line: <fancy>AmazingStartup<fancy> <> FluidStack Partnership

Bonjour <fancy>Jack<fancy>,

<fancy>AmazingStartup<fancy> could halve its spending on Computer Vision research. Being a founder yourself, you know it’s a bold claim, (given C.V. is so core to <fancy>AmazingStartup<fancy>’s offering) but give me 15s to back it up.

FluidStack is the Airbnb of GPU computing. We’re 3-5x cheaper than AWS/GCP - by renting spare servers in data centers in India and around the world.

Specializing in Indian startups with a Computer Vision focus, we’ve already helped over 40 AI firms like <fancy>AmazingStartup<fancy>, such as <fancy>Aliza<fancy> and <fancy>The Oasis<fancy>, halve one of their largest costs, often doubling research and profit.

Are you free for a quick call next Tuesday afternoon to discuss this?

How Theo from FluidStack generated 17 leads (out of 73) with multi-channel sequence 🔥

73
emails sent 🤔
72%
open rate 🙂
22%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Multi-channel outreach

Email outreach is good. But what if your leads miss the notification or are just too busy at the moment to reply to you? The answer - you can go with combining social selling & email outreach in 1 campaign.

Send 1 email -> reach out via Social Media-> send email follow-ups!

Théo showed that the half of his calls booked came from LinkedIn outreach. 🔥

Narrow your niche

What's the difference between a spamy pitch and a good cold email? The level of personalization.

And the personalization starts with a deep understanding your target audience. Théo really knew their ICP (ideal customer profile) aka Buyer Persona. So he personalized the outreach specifically to this audience.

In this case, the target was decision makers with AI startups (who usually have huge pains with GPU), with a focus on Computer Vision (branch of AI that's very GPU intensive), in India (where fundraising is less than elsewhere, so budgets are tighter).

So Théo personalized each line of his email with references to Computer Vision, pains people have with GPU, and he even mentioned other startups they worked with!

How Theo from FluidStack generated 17 leads (out of 73) with multi-channel sequence 🔥

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