We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Small, segmented email lists.

A lot of people used to think (some still do) cold email outreach is scraping 1000 emails with a neat Chrome extension, crafting a one-size-fits-all template, and blasting everybody at the same time. Not Thierry.

He decided to reverse-engineer this and choose another path. It's the right path, one that leads to higher reply rates and more conversions.

Thierry invested time in carefully qualifying his prospects and didn't rush to send all emails at once. Instead, he prioritized reaching the right people, not more. And we salute him for that!

A/B testing for higher results.

Thierry also wanted to test subject lines and figure out which one would score a higher open rate. Having reached 88% he did a great job, didn't he?

A/B testing is important because it doesn't cloud your judgment on what's the better version. Your audience tells you and then you only need to update your next campaign with the templates or subject lines that worked better. Our advice? Never stop testing and playing with data.

What can we learn from this campaign?

• Send less, but highly qualified emails
• A/B test it... period! :)

Thierry D'haenens, Growth Strategist at Grow Force, reached out to co-working places and organized workshops for 200+ people.