Cold email for recruiting

How Amaury gathered 50+ candidates, managed to conduct 28 interviews and ended up hiring 3 engineers.

The challenge

Amaury de Thibault, Senior Talent Acquisition Manager at Streamroot, was looking to hire full-stack software engineers and decided to grab their attention with cold emails.
Here's the campaign... 👇

cold email hub by lemlist

Why it worked?

1. Dev DNA from top to bottom

This email wasn’t written by a person who doesn’t know what software engineers do. Amaury used the words that speak directly to his candidates' hearts. That's called character.

2. Their needs come first

Before Amaury gets into details about the position and what he needs, he focuses on candidates and gives them a quick preview of what they could expect should they join Streamroot. Plus, the straightforward subject line literally qualifies candidates. However, opens the email is already interested.

3. Cherry on the top

Finally, Amaury provides context that's packed as a hook to intrigue his talent pool. Last but not least is the call to action. Because candidates are qualified, Amaury doesn't make them submit an application, he invites them to hop on a call. * Keep in mind that there are 3 really good follow-ups that helped this week's lemlister to increase his reply rate even more.


"I like to take recruiting in my own hands and hire smart. As a Talent recruiter and even more with my new company, Stakha, there’s no way I’m doing that without the help from lemlist."

open rate // 844 sent
reply rate
awesome interviews

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.