Amaury de Thibault, Senior Talent Acquisition Manager at Streamroot, was looking to hire full-stack software engineers and decided to grab their attention with cold emails.
Here's the campaign... 👇
1. Dev DNA from top to bottom
This email wasn’t written by a person who doesn’t know what software engineers do. Amaury used the words that speak directly to his candidates' hearts. That's called character.
2. Their needs come first
Before Amaury gets into details about the position and what he needs, he focuses on candidates and gives them a quick preview of what they could expect should they join Streamroot. Plus, the straightforward subject line literally qualifies candidates. However, opens the email is already interested.
3. Cherry on the top
Finally, Amaury provides context that's packed as a hook to intrigue his talent pool. Last but not least is the call to action. Because candidates are qualified, Amaury doesn't make them submit an application, he invites them to hop on a call. * Keep in mind that there are 3 really good follow-ups that helped this week's lemlister to increase his reply rate even more.
"I like to take recruiting in my own hands and hire smart. As a Talent recruiter and even more with my new company, Stakha, there’s no way I’m doing that without the help from lemlist."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.