Getting more intros

How Christian delivered a masterful email to his colleagues asking them to find out whether they can make any intros.

The challenge

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.

Here's his email... 👇

cold email hub by lemlist

Why it worked?

1. Everybody respects recommendations

We all know that good intros make sales a lot easier. Nothing beats having somebody put in a good word for you. Christian wanted to bypass all the time-consuming and sometimes expensive steps, so he decided to leverage his internal network.

2. Eliminating friction

When you ask somebody to make an intro, that person needs to invest time to identify meaningful connections and get things in motion. Christian saved everybody’s time by preparing a link that shows if you have someone relevant in your network. He used TeamLink which utilizes the power of your entire team's network to help find the best path to a lead. In other words, you can easily see who's the best person to connect you. This resulted in a great click rate result + least friction for Christian's colleagues.

Results

"As long as you know who and why you're emailing, lemlist is the cold email tool to get the job done in a reliable way."

100%
open rate
85%
click rate
16
intros generated

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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