Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.
Here's his email... 👇
1. Everybody respects recommendations
We all know that good intros make sales a lot easier. Nothing beats having somebody put in a good word for you. Christian wanted to bypass all the time-consuming and sometimes expensive steps, so he decided to leverage his internal network.
2. Eliminating friction
When you ask somebody to make an intro, that person needs to invest time to identify meaningful connections and get things in motion. Christian saved everybody’s time by preparing a link that shows if you have someone relevant in your network. He used TeamLink which utilizes the power of your entire team's network to help find the best path to a lead. In other words, you can easily see who's the best person to connect you. This resulted in a great click rate result + least friction for Christian's colleagues.
"As long as you know who and why you're emailing, lemlist is the cold email tool to get the job done in a reliable way."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
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Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.