Ilya is one of the well-known influencers on LinkedIn. His objective with this campaign was grow his Facebook community called LinkedIn Growth Hackers. With that said, one of the most crowded spaces on the internet right now are Facebook groups. So Ilya faced a challenge to differentiate his and find a better way to boost membership metrics.
His solution... 👇
1. Connect on LinkedIn first
The first step is to connect with people on LinkedIn and have them engage on his LinkedIn posts. He manages to accomplish that through lemlist's integration with Phantombuster.
2. Personalization to the maximum
Afterward, he sends them a personalized group invite via cold email. This way, people immediately recognize him. By adding personalized variables like prospect's first name, company name, and logo, along with a clear value prop, he increases click rates and membership requests.
"I've been running this campaign for different audience profiles to grow my community and the metrics keep looking good..."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.