Use this checklist to improve email deliverability and help your cold emails land in inboxes instead of spam....

Improve email deliverability: A checklist to avoid the spam folder

Learn how to set up MX records in just 10 minutes. This guide covers everything you need to know, with step-by-step examples to ensure you receive replies....

How to set up MX records: A 10-minute guide with examples

Email warmup helps establish a good sender reputation, allowing you to send more emails without landing in the spam folder....

Email Warmup: Tools &amp; Strategies to Double Your Open Rates

Learn how to boost your sales pitches with 15 power words that can increase your conversions and improve your ROI. Includes example sentences for each power word....

15 Words to Power Your Sales Pitch

Targeted selling focuses on the quality of leads instead of quantity. This article covers essential tips on defining your ideal customer profile, finding leads through targeted channels, qualifying le...

Targeted Selling: How to Find &#038; Target Sales Prospects

Find out how to excel at SaaS sales in 2024. This guide covers the unique challenges, essential skills, and proven strategies to help you close more deals and generate more revenue....

SaaS sales 101 &#8211; A beginner&#8217;s guide to selling software

Business development can help you grow your business. In this article, we explain business development and its key objectives, and we share a business development plan you can implement for your compa...

What’s business development and how can it help your company?

Avoid the Gmail spam folder and improve your email deliverability with these 7 proven tips. We cover the essential steps to help you reach your prospects&#8217; inboxes and boost your open rates....

How to stop your emails from going to spam in Gmail

Step-by-step guide on how to forward emails in Gmail. We cover forwarding single messages, setting up automatic email forwarding for all messages, and forwarding only specific messages based on filter...

How to set up forwarding for Gmail &#8211; step-by-step guide

Learn about the different types of bounces, why they&#8217;re bad for your sender reputation, and 3 steps to reduce them and maximize your email outreach ROI....

Understanding email bounces &#8211; soft vs hard bounces

Improve your email open rates and deliverability with free email deliverability tests that can help your emails reach the inbox and maintain a strong sender reputation....

Low open rates? This free email deliverability test reveals why

Learn the key differences between the email authentication protocols SPF and DKIM. Understand how these essential DNS operate and how they can boost your open rates....

What&#8217;s the Difference Between SPF and DKIM? [2025 Update]

Learn the basics of email protocols IMAP and SMTP, how they work together to send and receive emails, and understand the differences between IMAP and POP3....

IMAP vs SMTP &#8211; Email protocols explained in simple terms

Find out what an IMAP server is, how they synchronize your emails across multiple devices, and why they play a vital role in modern email communication....

What is an IMAP server?

Learn all about IMAP, the email protocol that allows for seamless access and management of your emails across devices....

What is IMAP for email &#8211; And how does it work?

Learn how to use Gmail&#8217;s SMTP server with third-party apps and services, including the new Sign in with Google requirement, and discover how to add non-Gmail SMTP servers to your Gmail interface...

Using Gmail SMTP to send emails &#8211; What you need to know

Find out how to leverage lemlist’s AI Variables to super-scale your outreach. You can personalize your outreach in incredible ways, quickly segment leads, and clean your leads’ data effortlessly....