Richard Mechaly, Co-Founder of Provoke.Agency, aimed to cold email his LinkedIn connections and have them book a 15-min call.
Here's how he did it... 👇
1. All eyes on the image
Tinder is vastly recognizable. It's easy to connect through it and you don't need to use a lot of words to explain the point. There's a million ways to tweak the image, but having your logo with the one from your prospect makes a big difference.
2. Intriguing call-to-action
There's nothing special if you invite someone for a meeting. But, it's a whole other story if you make them excited about the topic you'll discuss. Richard leveraged this tactic in his campaign.
3. A different approach overall
Emailing your LinkedIn connections, depending on how much you post, means they already know you. It sets a much more human tone. Just remember to qualify prospects and validate their emails before you press send.
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.