Link Building

Backlink request cold email

250+
Emails sent
82%
Open rate
45%
Reply rate
1

Step one email

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.

Cheers and hope we’ll talk soon,

<fancy>{{signature}}<fancy>

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.

Cheers and hope we’ll talk soon,

<fancy>Ugi<fancy>

A cold emailing template that will help you get more backlinks and boost your SEO as a result.

250+
emails sent 🤔
82%
open rate 🙂
45%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.

Cheers and hope we’ll talk soon,

<fancy>{{signature}}<fancy>

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.

Cheers and hope we’ll talk soon,

<fancy>Ugi<fancy>

A cold emailing template that will help you get more backlinks and boost your SEO as a result.

250+
emails sent 🤔
82%
open rate 🙂
45%
reply rate 😁
2

Step two email

3

Step three email

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.

Cheers and hope we’ll talk soon,

<fancy>{{signature}}<fancy>

Subject line: Super quick question

Hi FName… ha - just kidding! :)

Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.

While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)

I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.

Why is our article great? - good question. Let me tell you:

  1. For starters - it’s really in-depth, comprehensive and actionable
  2. We showed a lot of our personal experiences, follow up email templates, tactics and more importantly - falls and achievements
  3. I think it will be a nice addition to your article since you mostly talk about the “general” or “initial” cold email templates

Let’s go to the second question. 

What’s in it for you? - you’re 2/2

  1. I can help give you one month extended lemlist trial - so you can start building your own backlinks at scale :)
  2. You can get a backlink from one of our guest blogs (guest posting a lot on DA 40)
  3. Your article shared across our social media or inside our newsletter (over 10k+ people who are interested in cold emailing)
  4. I can share your article on my LinkedIn (avg # of views I have is around 30K)
  5. You’ll have my eternal gratitude :)

Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.

Cheers and hope we’ll talk soon,

<fancy>Ugi<fancy>

A cold emailing template that will help you get more backlinks and boost your SEO as a result.

250+
emails sent 🤔
82%
open rate 🙂
45%
reply rate 😁

Why did this template work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling and check one SEO cold email template that will help you build more backlinks with ease.

Not your typical intro

As we all know, link building emails are something people receive daily if they manage a blog or a website. In most cases, these emails are pretty similar. So how to stand out and secure a chance to get a link? 

Ugi starts his email with a funny and sharp introduction that eliminates the perception this is an already seen email. And as you can see by results, it worked great ;)

Puppy love and emotions that dogs awake in us is a proven concept. A cute image of Ugi and his Zoe, with the prospect's first name, is a great attention-grabber that helped him sound more human and friendly.

Win-win situations

But that’s not all as you still need to mention your actual need. In his email, Ugi is concentrated on creating win-win situations for all parties and explaining why his content is a good fit. 

With all that glued together in an entertaining cold email, success is guaranteed.

About the creator

A cold emailing template that will help you get more backlinks and boost your SEO as a result.

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

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