Hi FName… ha - just kidding! :)
Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.
Cheers and hope we’ll talk soon,
<fancy>{{signature}}<fancy>
Hi FName… ha - just kidding! :)
Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.
Cheers and hope we’ll talk soon,
<fancy>Ugi<fancy>
Hi FName… ha - just kidding! :)
Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.
Cheers and hope we’ll talk soon,
<fancy>{{signature}}<fancy>
Hi FName… ha - just kidding! :)
Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.
Cheers and hope we’ll talk soon,
<fancy>Ugi<fancy>
Hi FName… ha - just kidding! :)
Hi <fancy>{{firstName}}<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>{{Article}}<fancy> and I would love to know if you can drop us a mention on it for <fancy>{{Link}}<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>{{firstName}}<fancy>.
Cheers and hope we’ll talk soon,
<fancy>{{signature}}<fancy>
Hi FName… ha - just kidding! :)
Hi <fancy>Stephanie<fancy>, you don’t know me - probably because we never had a chance to meet each other. I’m Ugi - head of content marketing at lemlist.
While this email is just going to be me asking for a backlink - I’m going to do that with a little twist. :)
I really loved reading your article <fancy>XYZ article<fancy> and I would love to know if you can drop us a mention on it for <fancy>QWE article (link)<fancy>.
Why is our article great? - good question. Let me tell you:
Let’s go to the second question.
What’s in it for you? - you’re 2/2
Thanks for taking the time to read this weird (and maybe funny?) email <fancy>Stephanie<fancy>.
Cheers and hope we’ll talk soon,
<fancy>Ugi<fancy>
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.
Without further ado, let's get rolling and check one SEO cold email template that will help you build more backlinks with ease.
Not your typical intro
As we all know, link building emails are something people receive daily if they manage a blog or a website. In most cases, these emails are pretty similar. So how to stand out and secure a chance to get a link?
Ugi starts his email with a funny and sharp introduction that eliminates the perception this is an already seen email. And as you can see by results, it worked great ;)
Puppy love and emotions that dogs awake in us is a proven concept. A cute image of Ugi and his Zoe, with the prospect's first name, is a great attention-grabber that helped him sound more human and friendly.
Win-win situations
But that’s not all as you still need to mention your actual need. In his email, Ugi is concentrated on creating win-win situations for all parties and explaining why his content is a good fit.
With all that glued together in an entertaining cold email, success is guaranteed.