Sales

18% reply rate campaign

How Benjamin helped a client schedule demos and showcase their product.
316
Emails sent
82%
Open rate
18%
Reply rate
1

Step one email

Subject: feedback about <fancy>{{companyName}}<fancy>

Nice to meet you <fancy>{{firstName}}<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>{{companyName}}<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>{{companyName}}<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>{{firstName}}<fancy>.

<fancy>{{signature}}<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Subject: feedback about <fancy>lemlist<fancy>

Nice to meet you <fancy>Guillaume<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>lemlist<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>lemlist<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>Guillaume<fancy>.

<fancy>Sébastien<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses and helped a client schedule demos and showcase their product.

316
emails sent 🤔
82%
open rate 🙂
18%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: feedback about <fancy>{{companyName}}<fancy>

Nice to meet you <fancy>{{firstName}}<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>{{companyName}}<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>{{companyName}}<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>{{firstName}}<fancy>.

<fancy>{{signature}}<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Subject: feedback about <fancy>lemlist<fancy>

Nice to meet you <fancy>Guillaume<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>lemlist<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>lemlist<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>Guillaume<fancy>.

<fancy>Sébastien<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses and helped a client schedule demos and showcase their product.

316
emails sent 🤔
82%
open rate 🙂
18%
reply rate 😁
2

Step two email

3

Step three email

Subject: feedback about <fancy>{{companyName}}<fancy>

Nice to meet you <fancy>{{firstName}}<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>{{companyName}}<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>{{companyName}}<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>{{firstName}}<fancy>.

<fancy>{{signature}}<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Subject: feedback about <fancy>lemlist<fancy>

Nice to meet you <fancy>Guillaume<fancy>!

I nope you are well?

I have been following your activity for some time on Linkedin and I decided to contact you directly...

I am Sébastien, entrepreneur like you are. As the leader of <fancy>lemlist<fancy>, think you have tested several solutions to recruit?

Offers on job portals, recruitment firms, or direct recruitment... in the end it's always the same thing:

- motivated applicants don't always have the best cover letter. You dread recruiting a bad candidate who will ruin your life (and your current employees).

- You are wasting your time (writing the job offer, interviews, ...)

- And if you delegate this last task, it costs you too much (minimum € 5,000 ...)!

If you have any of the above issues, I have a great opportunity for you.

An opportunity that will make you recruit the best.

Those who will mark your turnover thanks to better productivity. Those who WANT to work for you. And it shows.

But who would NEVER have worked for you without going through our solution.

In short, an opportunity that you won't often see: a recruitment solution that we have put in place for SMEs like <fancy>lemlist<fancy> - Less expensive, more efficient and collaborative (we help you, you have the last word). Here is an overview I made for you from your Linkedin profile:

When can I call you to talk about i, it will be easier? (10 minutes is enough). Thank you for your feedback, <fancy>Guillaume<fancy>.

<fancy>Sébastien<fancy>

PS: if my email bothers you, I'm sincerely sorry. Do not hesitate to let me know by return email.

Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses and helped a client schedule demos and showcase their product.

316
emails sent 🤔
82%
open rate 🙂
18%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Building empathy through pain point understanding.

It resonates with prospects when they see that you understand what their roadblocks and pain points are. Especially if you nail the timing of your outreach. As a result, they are far more likely to reply to your email and express interest.

This is precisely what Benjamin did in his campaign. He starts off by telling you he's an entrepreneur too and then demonstrates that he gets what his prospect might be going through. This helps smoothen the conversation and starts building a relationship.

Visualize the promise land.

It’s always a good idea to tease your prospects and quickly showcase how your product works. Benjamin accomplished this by including a custom image that is unique for every prospect.

But there are many other ways in which you can drive the same outcome. Personalized video thumbnails, custom links with the names of your prospects, and dynamic landing pages are just a few that might come in handy. But the point is the same. Attract them to "open" that piece of content with personalized images preferably, and then deliver the quality of content afterward.

What can we learn from this campaign?

  • If you manage to show empathy towards your prospect, they will reward you with their reply and, ultimately, trust
  • Let them "taste your product" by seeing it in real-time, rather than telling them about it

Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses and helped a client schedule demos and showcase their product.

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