We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Audience targeting

‍For this campaign, our Head of Growth Vuk spent a decent amount of time tailoring his list. It was a mix of people with whom he already had contact with and those whose blogs were compatible with lemlist. 

He believes targeting was one of the reasons why people were more inclined to reply and that’s why we suggest you do the same. Just do your research, collect some broken links (you can do this easily with tools like Ahrefs), find good pages as replacements from your website, and extract emails from people who handle blogs or websites on your list.

‍Speed sometimes matters

Vuk didn't want to make a thing out of this email. Short pointers, quick explanation and an ask. His prospects didn't have to think about it, just copy/paste stuff. This easy way for his prospects resulted in lots of backlinks for Vuk.