We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Connecting passion and research.

More often than not, people skip the important steps during the research stage. That's understandable because time is limited and our desire is to get our campaign rolling as soon as possible. But, you need to reverse-engineer this process. Doing the research and identifying important info about your prospects is what saves time in all the outreach phases that come after it.

What we like a lot about Giuseppe's style is that he connected what he loves to do with the research itself, making it more fun.

A high percentage of Giuseppe's audience is on Spotify, which simplifies things. Listening to music can be connected with something you love to do during the day. By enjoying the research process you're far more likely to do it in the right way and properly target your audience.

Authentic storytelling.

Cold email templates, best subject lines, amazing intro lines, and everything else can be borrowed and copied. Neither you nor I offer something 100% unique in the world and have many competitors lining up to fight us for market share.

However, there's one thing in this world which everybody has and that can't be taken away from you. Your story. Stories are there to build connections, help people relate to you, and awake their willingness to pick you as their partner. Giuseppe wrote a nice and funny email outlining his origin story about his beginnings in Australia. Plus, the call-to-action is straightforward, wrapping up the pitch in a sharp way.

What can we learn from this campaign?

• If you're struggling to stay focused during research, connect the process with something meaningful and that you like to do
• Your story and authenticity are the only two things that nobody can use besides you

Giuseppe Marci', Founder of Indiependency, reached out to the newcomers in the music world and generated 270+ warm leads.