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Get responses from tier 2 leads

How Bill created a campaign for his clients to increase their qualified meetings booked
321
Emails sent
12%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Hi <fancy>{{firstName}}<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>{{companyName}}<fancy> in charge of retouching?

Thanks for your help!

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>CompanyY<fancy> in charge of retouching?

Thanks for your help!

<fancy>Jane<fancy>

Bill from Sales Captain did a great job converting Tier 2 leads for his clients!

321
emails sent 🤔
68%
open rate 🙂
12%
reply rate 😁
2

Step two email

Variables
Example

Hi <fancy>{{firstName}}<fancy>,

Just wanted to send a kind reminder on the above.

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

Just wanted to send a kind reminder on the above.

<fancy>Jane<fancy>

3

Step three email

Variables
Example

Hi <fancy>{{firstName}}<fancy>,

Sharing some milestones we’ve hit so far:

  • 71,000+ images retouched every month
  • Working with Under Armour, Eddie Bauer, Chewy
  • Our images are used on Macy’s, Nordstrom, Bloomingdales
  • 130 design experts on board

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

Sharing some milestones we’ve hit so far:

  • 71,000+ images retouched every month
  • Working with Under Armour, Eddie Bauer, Chewy
  • Our images are used on Macy’s, Nordstrom, Bloomingdales
  • 130 design experts on board

<fancy>Jane<fancy>

4

Step four email

Variables
Example

<fancy>{{firstName}}<fancy>,

I don't want to keep hounding you if this isn't of interest. 

Is there someone else responsible for bringing on partners you'd prefer I reach out to?

Would you mind pointing me in their direction?

Thanks,

<fancy>{{signature}}<fancy>

PS - if you ever change your mind, or have some time, feel free to schedule a demo call directly with me: <fancy>{{calendly}}<fancy>

<fancy>Tom<fancy>,

I don't want to keep hounding you if this isn't of interest. 

Is there someone else responsible for bringing on partners you'd prefer I reach out to?

Would you mind pointing me in their direction?

Thanks,

<fancy>Jane<fancy>

PS - if you ever change your mind, or have some time, feel free to schedule a demo call directly with me: <fancy>calendly.com/jane-meeting<fancy>

1

Step one email

Variables
Example
Results

Hi <fancy>{{firstName}}<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>{{companyName}}<fancy> in charge of retouching?

Thanks for your help!

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>CompanyY<fancy> in charge of retouching?

Thanks for your help!

<fancy>Jane<fancy>

Bill from Sales Captain did a great job converting Tier 2 leads for his clients!

321
emails sent 🤔
68%
open rate 🙂
12%
reply rate 😁
2

Step two email

Variables
Example

Hi <fancy>{{firstName}}<fancy>,

Just wanted to send a kind reminder on the above.

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

Just wanted to send a kind reminder on the above.

<fancy>Jane<fancy>

3

Step three email

Variables
Example

Hi <fancy>{{firstName}}<fancy>,

Sharing some milestones we’ve hit so far:

  • 71,000+ images retouched every month
  • Working with Under Armour, Eddie Bauer, Chewy
  • Our images are used on Macy’s, Nordstrom, Bloomingdales
  • 130 design experts on board

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

Sharing some milestones we’ve hit so far:

  • 71,000+ images retouched every month
  • Working with Under Armour, Eddie Bauer, Chewy
  • Our images are used on Macy’s, Nordstrom, Bloomingdales
  • 130 design experts on board

<fancy>Jane<fancy>

4

Step four email

Variables
Example

<fancy>{{firstName}}<fancy>,

I don't want to keep hounding you if this isn't of interest. 

Is there someone else responsible for bringing on partners you'd prefer I reach out to?

Would you mind pointing me in their direction?

Thanks,

<fancy>{{signature}}<fancy>

PS - if you ever change your mind, or have some time, feel free to schedule a demo call directly with me: <fancy>{{calendly}}<fancy>

<fancy>Tom<fancy>,

I don't want to keep hounding you if this isn't of interest. 

Is there someone else responsible for bringing on partners you'd prefer I reach out to?

Would you mind pointing me in their direction?

Thanks,

<fancy>Jane<fancy>

PS - if you ever change your mind, or have some time, feel free to schedule a demo call directly with me: <fancy>calendly.com/jane-meeting<fancy>

Variables
Example
Results

Hi <fancy>{{firstName}}<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>{{companyName}}<fancy> in charge of retouching?

Thanks for your help!

<fancy>{{signature}}<fancy>

Hi <fancy>Tom<fancy>,

My name is Jane and I’m with CompanyX. 

We help enterprise eCommerce brands get the same retouching quality as Tom Ford, DKNY, and Puma while decreasing go-to-market time by 2-4x.

Would you be kind enough to point me to the person within <fancy>CompanyY<fancy> in charge of retouching?

Thanks for your help!

<fancy>Jane<fancy>

Bill from Sales Captain did a great job converting Tier 2 leads for his clients!

321
emails sent 🤔
68%
open rate 🙂
12%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Reached targeted leads at the right time

Bill and his team make sure they are reaching the right leads. To do this, they visit each company's website and use a criteria sheet to determine if prospects fit their ICP and if it's a good fit with what they offer. 

For example, they check if the company offers retouching services, is there an overlap with our services, and if their clients areEcommerce businesses/brands.

So when they reach out with a less personalized campaign, it fits what they need. 

Sent to Tier 2 and 3 leads

This type of sequence is perfect for Tier 2 and 3 leads because you are targeting them at the right time, but you don't need to add a ton of personalization. 

If he were sending to Tier 1 leads he could have sent a similar sequence, but include an {{icebreaker}} in the first email to explain why he is specifically reaching out to those leads. He could also send a video retouching one of their existing photos in email 2. But as this requires more personalization, the campaign would be sent to smaller batches. 

Remember, the level of personalization should match the level that your leads fit your ICP.

Follow-up steps

More follow-ups = more responses. The last step of this sequence (Step 4) got the highest reply and interested rates! If you've targeted your leads well, shown the value and added social proof, a reminder may be all they need to convert. ‍

Don't sleep on follow-ups and final emails!

Bill from Sales Captain did a great job converting Tier 2 leads for his clients!

You're one cold email away 💪

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