We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Straightforward goal = straightforward approach

‍Unlike most campaigns, guest post outreach is one of those where you are providing initial value. Whether that’s writing a guest post or contributing in some other fashion, it’s less important. You don’t need to overthink this cold email too much. Just be sharp and explain what you bring to the table.‍

Do your research

‍If you want to write an article or include your piece in their round-up, make sure to research what they’ve been up to. Figure out what’s the topic they haven’t yet addressed. Most guest posts are of low quality. Don’t let that be you and familiarize yourself with what that blog is about and how you can write a top article for them.

‍Build credibility‍

Make sure you can offer something good and if you can - it’s always a good idea to include your previous work to showcase your abilities. 

The reasoning behind this decision is so that you can build credibility as an author and put your prospect’s mind at ease. Because if you can bring value - it’s a big advantage.