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Link Building

Link building outreach

How James generated 110 backlinks with cold emails.
290
Emails sent
67%
Open rate
45%
Reply rate
1

Step one email

Subject: Can I share your site <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName|there}}<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

Subject: Can I share your site <fancy>Daria<fancy>?

Hey <fancy>Daria<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

James Miller, Founder of Photographer Touch, wanted to boost his SEO with targeted backlinks. But the classic "can you please link to my website" ask didn't seem to work well. So James decided to switch his focus on building relationships first and building backlinks later.

290
emails sent 🤔
67%
open rate 🙂
45%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName|there}}<fancy>,

I understand you are a busy person and your time is valuable.

But did you have some time to look and my last email? (see above)

Sincerely,

<fancy>{{signature}}<fancy>

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

Hey <fancy>Daria<fancy>,

I understand you are a busy person and your time is valuable.

But did you have some time to look and my last email? (see above)

Sincerely,

<fancy>James<fancy>

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

3

Step three email

1

Step one email

Subject: Can I share your site <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName|there}}<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

Subject: Can I share your site <fancy>Daria<fancy>?

Hey <fancy>Daria<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

James Miller, Founder of Photographer Touch, wanted to boost his SEO with targeted backlinks. But the classic "can you please link to my website" ask didn't seem to work well. So James decided to switch his focus on building relationships first and building backlinks later.

290
emails sent 🤔
67%
open rate 🙂
45%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName|there}}<fancy>,

I understand you are a busy person and your time is valuable.

But did you have some time to look and my last email? (see above)

Sincerely,

<fancy>{{signature}}<fancy>

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

Hey <fancy>Daria<fancy>,

I understand you are a busy person and your time is valuable.

But did you have some time to look and my last email? (see above)

Sincerely,

<fancy>James<fancy>

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

3

Step three email

Subject: Can I share your site <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName|there}}<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

Subject: Can I share your site <fancy>Daria<fancy>?

Hey <fancy>Daria<fancy>,

My name is James, and I run the photographertouch.com blog.

Real quickly I thought I'd reach out because of a piece of yours I found here: <fancy>{{URL}}<fancy>, and thought it was a good one.

So I thought I would ask if it will be OK that I will share it on my FB page and on Twitter?

(If you're not interested that's fine, you can just shoot me an email if you don't want me to followup with you)

James Miller, Founder of Photographer Touch, wanted to boost his SEO with targeted backlinks. But the classic "can you please link to my website" ask didn't seem to work well. So James decided to switch his focus on building relationships first and building backlinks later.

290
emails sent 🤔
67%
open rate 🙂
45%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Make it about them first

Asking for backlinks is one of the most competitive asks you can make in someone's inbox. Why? Because more and more companies want their websites to rank better and for this they need backlinks to show Google content there is good enough. 

Knowing this, James opted for an unorthodox approach. 

His first email is about establishing connections and building relationships. It's about his prospect's content and what he can do for them, rather than them giving him a backlink. James' ask comes after a relationship has been built... and it worked magnificently.

Quick follow-up reminders

Half of the backlinks James managed to generate came from people who replied to the follow-up emails. He pinged them with a 3-step reminder sequence. According to James, he successfully converted connections who were interested after reading the first email but forgot to reply.

His approach to switch focus and build relationships first helped him to generate lots of backlinks, but we believe that this will help him in the future with other needs as well.

James Miller, Founder of Photographer Touch, wanted to boost his SEO with targeted backlinks. But the classic "can you please link to my website" ask didn't seem to work well. So James decided to switch his focus on building relationships first and building backlinks later.

You're one cold email away 💪

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