Hi <fancy>{{firstName}}<fancy>.
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>{{signature}}<fancy>
Hi <fancy>Daria<fancy>,
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>Alan<fancy>
Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.
Hi <fancy>{{firstName}}<fancy>,
Not sure you received my first email, but I'll get to the point:
I ran across your website and read <fancy>your article on {{articletopic}}<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air. :)
Are you interested in adding a resource on how to sell ebooks from your own site?
I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.
Might be worth mentioning in your article (or in future ones)?
If so, let me know and I'll send it your way :)
<fancy>{{signature}}<fancy>
Hi <fancy>Daria<fancy>,
Not sure you received my first email, but I'll get to the point:
I ran across your website and read <fancy>your article on LinkedIn strategy<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air :)
Are you interested in adding a resource on how to sell ebooks from your own site?
I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.
Might be worth mentioning in your article (or in future ones)?
If so, let me know and I'll send it your way :)
<fancy>Alan<fancy>
Hi <fancy>{{firstName}}<fancy>.
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>{{signature}}<fancy>
Hi <fancy>Daria<fancy>,
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>Alan<fancy>
Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.
Hi <fancy>{{firstName}}<fancy>,
Not sure you received my first email, but I'll get to the point:
I ran across your website and read <fancy>your article on {{articletopic}}<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air. :)
Are you interested in adding a resource on how to sell ebooks from your own site?
I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.
Might be worth mentioning in your article (or in future ones)?
If so, let me know and I'll send it your way :)
<fancy>{{signature}}<fancy>
Hi <fancy>Daria<fancy>,
Not sure you received my first email, but I'll get to the point:
I ran across your website and read <fancy>your article on LinkedIn strategy<fancy>, I appreciated the attention to detail. There's more than enough nonsense masquerading as marketing advice for creators out there online, but your piece was a breath of fresh air :)
Are you interested in adding a resource on how to sell ebooks from your own site?
I am Alan, reaching out from <fancy>Podia<fancy>. I'd like to send you our guide on the topic.
Might be worth mentioning in your article (or in future ones)?
If so, let me know and I'll send it your way :)
<fancy>Alan<fancy>
Hi <fancy>{{firstName}}<fancy>.
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>{{signature}}<fancy>
Hi <fancy>Daria<fancy>,
Can you please let me know if this is the right address for an editorial inquiry?
If not, I would appreciate it if you could direct me to the right one.
Thanks!
<fancy>Alan<fancy>
Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.
Without further ado, let's get rolling.
Backlink outreach is a super competitive and crowded business. It's hard to get a link these days. However, Alan does this successfully on a regular basis.
In this particular campaign, he decided to simplify things by making sure he's talking to the right person from the start. In the first email, he politely asked to be pointed out in the right direction. Especially because an article can have a different author, while the editing accountabilities belong to someone else.
Should Alan not receive a reply to his step 1 email, a follow-up is fired away eventually. To be exact, he motivated half of the people to respond, but the other half needed a reminder.
The step 2 email is a regular follow-up when you look at it for the first time, but there's a little twist. For starters, the language and tone feel authentic and unique, which is very important. There's a compliment in the second paragraph that sounds genuine. Finally, Alan didn't give them the link yet. He respected the prospect by asking if they would be open to checking it out first.
Again, it feels human, kind, and authentic.
What can we learn from this campaign?
Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.