Sales

Convert inbound leads into clients

How Nevena connected with inbound leads and converted them into clients.
274
Emails sent
89%
Open rate
19%
Reply rate
1

Step one email

Subject line: Hi <fancy>{{firstName}}<fancy>, I've saved your video! πŸ€—

Hi, <fancy>{{firstName}}<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Subject line: Hi <fancy>Helen<fancy>, I've saved your video! πŸ€—

Hi, <fancy>Helen<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Fantastic work by Nevena Sofranic, Founder of Recrooit.

274
emails sent πŸ€”
89%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Hi <fancy>{{firstName}}<fancy>,

I believe you are in a hurry, so I wanted to check my impressions once again.

I hope that the video answers the questions, and that it is clearer to you how our platform works. I would definitely like to hear feedback about the course, and I'm looking forward to your answer.

In the next two weeks, we will occasionally send additional materials, so keep an eye on the inbox.

Hi <fancy>Helen<fancy>,

I believe you are in a hurry, so I wanted to check my impressions once again.

I hope that the video answers the questions, and that it is clearer to you how our platform works. I would definitely like to hear feedback about the course, and I'm looking forward to your answer.

In the next two weeks, we will occasionally send additional materials, so keep an eye on the inbox.

3

Step three email

1

Step one email

Subject line: Hi <fancy>{{firstName}}<fancy>, I've saved your video! πŸ€—

Hi, <fancy>{{firstName}}<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Subject line: Hi <fancy>Helen<fancy>, I've saved your video! πŸ€—

Hi, <fancy>Helen<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Fantastic work by Nevena Sofranic, Founder of Recrooit.

274
emails sent πŸ€”
89%
open rate πŸ™‚
19%
reply rate 😁
2

Step two email

Hi <fancy>{{firstName}}<fancy>,

I believe you are in a hurry, so I wanted to check my impressions once again.

I hope that the video answers the questions, and that it is clearer to you how our platform works. I would definitely like to hear feedback about the course, and I'm looking forward to your answer.

In the next two weeks, we will occasionally send additional materials, so keep an eye on the inbox.

Hi <fancy>Helen<fancy>,

I believe you are in a hurry, so I wanted to check my impressions once again.

I hope that the video answers the questions, and that it is clearer to you how our platform works. I would definitely like to hear feedback about the course, and I'm looking forward to your answer.

In the next two weeks, we will occasionally send additional materials, so keep an eye on the inbox.

3

Step three email

Subject line: Hi <fancy>{{firstName}}<fancy>, I've saved your video! πŸ€—

Hi, <fancy>{{firstName}}<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Subject line: Hi <fancy>Helen<fancy>, I've saved your video! πŸ€—

Hi, <fancy>Helen<fancy> πŸ‘‹

I want to thank you for signing up, and I hope you attended our Tech Recruitment course.

I believe you now know Recrooit (and the team behind it) a little better. The time has come for us to get to know you better and to push your career forward together.

I have prepared a short video for you:

‍

or click here.

Our mission is to connect with talent hunters who:

- They want to absorb knowledge and gain experience

- They strive for a job that will fulfill them, but not take away all their time

- They love everything that contains a "tech" moment


We would offer you:

- Training videos

- Tips on recruiting practices (from writing ads, to folk remedies for headaches from LinkedIn)

- Bonuses (fees, bounties, call them whatever you want, but $$$) + list of interesting clients

- Opportunity to break through and (hear) about your abilities

- Access to the huge network we are building in Serbia and far beyond


Now, perhaps the best part of the package - there are no restrictions or classic deadlines. Apply and recommend someone for a job whenever you want, and earn cash benefits and most importantly - experience.

Let me know how you feel about the video and I'm waiting for you on Recrooit πŸ‘‰ https://recrooit.com/signup

Fantastic work by Nevena Sofranic, Founder of Recrooit.

274
emails sent πŸ€”
89%
open rate πŸ™‚
19%
reply rate 😁
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BECOMEΒ LEMLISTERΒ OFΒ THEΒ WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalize your emails

One of the best ways to catch someone's attention is to send them a personalized video with a dynamic landing page. This is exactly what Nevena did!

What was the main idea? Capture they attention with an intriguing email copy and a personalized video thumbnail. In Nevena's case, she made a quick reference to the webinar prospects participated and the fact that they already know the basics around her product. So the email now becomes how can the product they know about skyrocket their recruiting career.

That thumbnail below represents a custom image that consists of dynamic text, play button, a relevant background, and it's obviously linked to the page they will go to after they click.

‍

Be different with inbound leads

What usually people do with inbound leads? Send them email marketing newsletters that are rarely personalized.

But Nevena did a great job that helped her to convert 13% of contacts into clients from this specific campaign. πŸ”₯ To wrap up, the funnel was about an educational webinar marketed to the relevant audience. That was top-of-the-funnel. The majority of the webinar was about providing value, but a piece of it was also positioning Recrooit in the right way.

Finally, a personalized email was send that's oriented towards conversions.

Fantastic work by Nevena Sofranic, Founder of Recrooit.

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