We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

An intriguing first email.

Emailing the right audience gives you the green light to be both intriguing and straightforward in your approach.

If you look at Maxime's campaign, you'll notice a few things. In the first email, his objective is to see whether a candidate is interested in a new opportunity or not. No additional details are shared until someone says "I'm interested!"

Furthermore, Maxime and his team spent time qualifying prospects that are more likely to be open to take on this opportunity. Emailing the right audience boosts your reply rate, plain and simple.

Follow-up that's more personalized.

A lot of similar campaigns end up with recruiters sending links to job posts which ruins it for everyone. It's just cold to deliver generic messages to people, have some of them reply, and then treat them like an inbound lead. It doesn't make sense.

Maxime and Charlotte knew that. A personalized image with the prospect's first name on a coffee cup and a meeting invitation make people feel appreciated. Precisely what Charlotte did where you get to talk to her about this job and ask all the questions you need to ask.

This follow-up generated 19 replies more. That's why follow-ups are so important. Regardless of how many responses you get from the first email, a smart follow-up can bring more.

What can we learn from Julia's cold email sequence?

• Make the process human and help people feel appreciated
• Add more value with every additional email in your sequence

Maxime Pari, Founder and CEO at MyBizDev, aimed to bring biz dev experts who were looking for a job onto their marketplace.