Sales

Send a survey, generate leads

How Valentin got 20+ leads by reaching out to local tech companies with a survey.
106
Emails sent
75%
Open rate
22%
Reply rate
1

Step one email

Subject: We are giving away insights about our sales process!

Hello <fancy>{{firstName}}<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>{{signature}}<fancy>

<fancy>unsubscribe<fancy>

Subject: We are giving away insights about our sales process!

Hello <fancy>Liam<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>Valentin<fancy>

<fancy>Click here if you want to opt out.<fancy>

Valentin Maior, CEO at Techmatch, reached out to tech companies and got 20+ leads.

106
emails sent 🤔
75%
open rate 🙂
22%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: We are giving away insights about our sales process!

Hello <fancy>{{firstName}}<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>{{signature}}<fancy>

<fancy>unsubscribe<fancy>

Subject: We are giving away insights about our sales process!

Hello <fancy>Liam<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>Valentin<fancy>

<fancy>Click here if you want to opt out.<fancy>

Valentin Maior, CEO at Techmatch, reached out to tech companies and got 20+ leads.

106
emails sent 🤔
75%
open rate 🙂
22%
reply rate 😁
2

Step two email

3

Step three email

Subject: We are giving away insights about our sales process!

Hello <fancy>{{firstName}}<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>{{signature}}<fancy>

<fancy>unsubscribe<fancy>

Subject: We are giving away insights about our sales process!

Hello <fancy>Liam<fancy>

This is Valentin from Techmatch.

During the past year, we have noticed that more than 75% of the Romanian, tech companies do not have a sales team or a marketing department.

Most of these companies told us that they were getting new clients only through networking and referrals.

We've already seen the effects of the pandemic. We've heard about companies completely shutting down, Others were forced to layoff part of the team (we were one of them, unfortunately).

The tech ecosystem has a major impact on our economy and the lives of many people and businesses.

One thing is for sure: together we can overcome the obstacles that the pandemic has brought. So we're ready to play our role and help as much as we can.

We are even giving away insights into our sales process.

So if you want to:

- Get a free consultancy call with one of our experts
- Register for a newsletter with opportunities in the Romanian tech ecosystem
- Get the free result of the survey

Just complete the survey here:

https:/www.techmatch.eu/sales-and-marketing-survey

...it will only take you a few minutes.

Thank you!

<fancy>Valentin<fancy>

<fancy>Click here if you want to opt out.<fancy>

Valentin Maior, CEO at Techmatch, reached out to tech companies and got 20+ leads.

106
emails sent 🤔
75%
open rate 🙂
22%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Unorthodox tactics can work pretty well.

Most cold emails start off with that nice Hi "firstName". Not Valentin's! This guy decided to place a personalized image there with the prospect's website screenshot. Grab attention from the very start and it worked.

To build the momentum for his call-to-action, Valentin leveraged an empathetic story around the current situation with the pandemic in Romania. They are all in the same boat in a way, so not only can they relate to the story, but there is that feeling of mutual understanding and empathy.

A deal is a two-way street.

Getting responses to a survey can be quite challenging. One-way asks won't work, especially if you're cold-emailing your audience for the first time. Valentin mitigated the risk by explaining what's in it for them first, after which he shared his survey link.

What can we learn from this campaign?

  • There's no reason to follow the common practice and not try to be different
  • When you ask for something, make sure you're giving something of an equivalent value back

Valentin Maior, CEO at Techmatch, reached out to tech companies and got 20+ leads.

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