How Scalability got 3x ARR in 2023 with lemlist’s multichannel sequences
February 10, 2024
7 min. read
Victor Alexandrian, Co-Founder & COO of Scalability, used lemlist to reach out to his customers on multiple channels and increase the likelihood of positive replies.
Emails sent in the primary inbox
Qualified sales meetings booked
ARR in 2023
Meet Scalability, a trusted outreach agency
Scalability is an outreach agency that books qualified sales meetings for its customers to help them make sales and increase revenue.
They provide data, copywriting, and sales ops integration to automate clients’ outreach process and help them get better outreach results while doing less.
Our mission at scalability is to help our clients grow by bringing them top sales strategies so that they can make 10x value and scale to the moon. - Victor Alexandrian, Co-Founder & COO at Scalability
From database generation to booking meetings, their service generates hundreds of qualified client appointments monthly.
We're trusted by over 100 startup and scale-up companies, such as Pennylane in France, Impact.com in the US, and Smunch in Germany… Globally, we operate in more than 7 countries.
But, like many other outreach agencies, their success didn’t come without challenges along the way.
To send over 2M+ successful cold emails, they had to have a reliable outreach partner that would automate their outbound process.
How to reach out on multiple channels without wasting hours on manual work
If we wanted to get high-value customers for our clients and scale our agency, we knew he had to go multichannel.
While basic campaigns rely on a single outreach method, the multichannel approach uses a combination of channels such as email, LinkedIn, phone calls, etc. For example, some leads might be more active or prefer to reply on LinkedIn than email and vice versa.
Because he would connect with his leads on the channels they prefer and based on their availability, going multi-channel would increase his chances of a positive response.
But, manually reaching out and following up on multiple channels for multiple clients could easily become a mess.
→ It would take too long to manually craft, send, and track messages on different platforms. → It could increase the likelihood of errors, such as sending duplicates or failing to follow up. → It would slow down response time as jumping between different channels to reply is time-consuming → It would be hard to gain insightful data to plan the next steps without a centralized reporting interface → It would block scaling as the manual work can quickly get unmanageable, limiting the ability to expand effectively
Luckily, Victor saw a lot of helpful outreach content on LinkedIn posted by Guillaume, CEO of the lemlist outreach tool, and his team.
Since the lemlist crew posted so much valuable content, I thought they might have a solution to speed up our team’s multichannel efficiency.
Automated multi-channel outreach steps
The golden rule of cold email outreach: following up on multiple channels = more replies.
To scale his business and boost ROI for his clients, Victor started building automated multichannel sequences with lemlist, an all-in-one outreach tool.
He could have chosen different channels that would be automatically synced across the same outreach campaign.
Besides email follow-up, now he could automate LinkedIn steps that are usually performed manually in the native LinkedIn app:
LinkedIn profile visits; to increase the chances of prospects accepting your connection request
LinkedIn invites; to expose your personal brand and get in touch more easily
LinkedIn messages; to remind them of your message and stay on the top of their mind
He also added cold calls via integration to his sequence, which boosted his chances of building rapport directly with his clients’ prospects.
Besides messages and calls, lemlist users can add reminders to perform manual tasks that get leads attention (such as commenting on their LinkedIn posts) or connect API to set up their unique process.