7 multichannel sequence examples, day by day (email, LinkedIn, calls)

One email a week doesn’t get you a meeting anymore. Prospects skim inboxes, ignore cold calls from unknown numbers, and ghost connection requests with no context. The reps booking calls right now are the ones showing up on two or three channels, in a sequence that feels planned instead of random.

That’s what these multichannel sequence examples give you. Seven sequences, each built for a different situation: a cold mid-market prospect, a high-value enterprise account, a founder-to-founder intro, a signal that just fired, a webinar attendee, a closed-lost deal, a market where WhatsApp outperforms email.

I’ll walk through the goal, the persona, and the day-by-day steps for each one, plus the conditions that tell the sequence what to do next. Copy the structure, swap in your own messaging, and adjust the timing for your buyer. By the end, you’ll have seven working templates and a clear way to adapt any of them to your team.

How to read these sequences

Every sequence below includes a goal, a target persona, a total length, and a day-by-day table showing the channel, step type, and a short message summary for each touch. After the table you will find one or two sample messages and the conditions that control what happens next.

Here is a quick legend for the tables:

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  “Profile visit” means viewing the prospect’s LinkedIn profile with no message attached

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  “Invite without note” means a connection request sent with no custom text

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  “Condition” rows show the if/then logic that routes the prospect down a different path

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  “none” in the Message column means the step has no written copy

7 multichannel sequence examples

1. The classic email and LinkedIn sequence (10 days)

Goal: Book a discovery call with a mid-market prospect.
Persona: VP of Sales or Head of Revenue Operations.
Length: 10 days, 7 steps.

Sample first email:

Hi {{firstName}},

Saw {{companyName}} is scaling the sales team this quarter. Most RevOps leads I talk to hit the same wall: reps add channels but pipeline does not grow because nothing is sequenced.

We helped a similar team cut their time-to-first-meeting by consolidating outreach into one workflow. Worth a 15-min look?

Conditions:

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  If the prospect accepts the LinkedIn invite before Day 7, send the LinkedIn message immediately instead of waiting.

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  If the prospect replies to any email, stop the sequence and move to manual follow-up.

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  If no engagement by Day 10, move to a re-engagement campaign after 30 days.

This structure mirrors what top-performing teams actually run. Almost a third of the top 10% of campaigns use a five-step play of LinkedIn invite, email, LinkedIn message, call, and email, and that pattern replies at 13.1% (lemlist internal data). For more on pairing these two channels, see the LinkedIn and email outreach guide.

2. The call-heavy sequence for high-value accounts

Goal: Get a live conversation with an enterprise decision-maker.
Persona: C-suite or VP at companies with 500+ employees.
Length: 14 days, 9 steps.

Sample voicemail script (Day 6):

Hey {{firstName}}, this is [Your Name] from [Company]. I sent you a quick note about how [similar company] cut their outbound ramp time in half. Figured a 30-second voicemail was easier than another email. Happy to walk you through it. My number is [number].

Conditions:

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  If the prospect picks up on any call, stop the sequence.

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  If the email on Day 4 is opened twice, move Call 2 to Day 5 instead of Day 6.

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  If no answer on all three calls and no email reply, pause for 21 days, then restart with a new angle.

Why three calls? After three emails, a call step replies at 1.9% while a fourth email drops to 0.8% (lemlist internal data). The phone breaks the pattern when email alone stalls.

3. The founder-led outreach sequence

Goal: Start a peer-level conversation between founders.
Persona: CEO or co-founder at a Series A to Series C startup.
Length: 12 days, 6 steps.

Sample LinkedIn invite note (Day 1):

Hi {{firstName}}, building in [their space] too. Would love to swap notes on [specific topic].

Sample email (Day 3):

{{firstName}},

When I was selling our first 50 accounts, I wasted weeks manually stitching together LinkedIn and email. The moment we sequenced both into one workflow, reply rates jumped and I got my evenings back.

I think {{companyName}} might be at that same inflection point. Open to a 15-min founder chat this week?

Conditions:

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  If the invite is accepted, skip straight to the LinkedIn message on Day 6.

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  If the prospect replies on any channel, pause automation and continue manually.

Founder-led outreach works because the sender’s title carries weight. Keep the tone conversational, not corporate. Three LinkedIn touches in a row reply at 10.4% in France and 14.5% in the rest of the world, compared to 1.6% and 1.9% for a single email (lemlist internal data). For more on structuring your LinkedIn steps, see the LinkedIn message sequence guide.

4. The signal-triggered sequence (new hire, funding, website visit)

Goal: Reach a prospect within 48 hours of a buying signal.
Persona: VP or Director who just triggered an intent event.
Length: 10 days, 7 steps.

Sample signal-triggered email (Day 1, funding round):

Hi {{firstName}},

Congrats on the Series B. Most teams I talk to post-raise are hiring 5 to 10 reps and need outbound running before those reps ramp. We help get multichannel sequences live in days, not weeks.

Worth a quick call this week?

Conditions:

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  If the signal is a website visit, send the first email within 4 hours, not 24.

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  If the prospect replies, stop automation.

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  If no engagement by Day 10, move to a nurture list and watch for the next signal.

Signal-triggered sequences outperform generic ones because the message is tied to something the prospect just did. Timing matters more than polish here.

5. The event or webinar follow-up sequence

Goal: Convert a webinar attendee or booth visitor into a meeting.
Persona: Anyone who attended your event or visited your booth.
Length: 8 days, 6 steps.

Sample thank-you email (Day 0):

Hi {{firstName}},

Thanks for joining [Event Name] yesterday. Here is the deck we walked through: [link].

One thing that came up in the Q&A was [topic]. We have helped teams like {{companyName}} solve exactly that. Would it make sense to dig into it for 15 minutes?

Conditions:

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  If the prospect clicked the recording link, move the call step to Day 3 instead of Day 5.

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  If the prospect replied to the thank-you email, stop the sequence and follow up manually.

Speed matters here. The event is fresh on Day 0. By Day 8, the memory fades. Keep the sequence short and direct.

6. The re-engagement sequence for closed-lost deals

Goal: Reopen a conversation with a prospect who said no 3 to 6 months ago.
Persona: The original decision-maker from the closed-lost opportunity.
Length: 14 days, 6 steps.

Sample re-engagement email (Day 1):

Hi {{firstName}},

We spoke back in [month] about [original pain point]. At the time, [reason they passed] made sense.

Since then we have shipped [specific update that addresses their objection]. A few teams in [their industry] are already using it. Worth revisiting?

Conditions:

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  If the prospect opens the Day 1 email more than once, move the LinkedIn message to Day 4.

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  If the prospect replies with interest, stop automation and route to the original AE.

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  If no engagement by Day 14, remove from active outreach.

For a deeper playbook on this motion, read how to reactivate closed-lost deals using call insights.

7. The email, LinkedIn and WhatsApp sequence for markets where WhatsApp is common

Goal: Book a meeting in regions where WhatsApp is a primary business channel.
Persona: Decision-makers in Latin America, Southern Europe, or the Middle East.
Length: 10 days, 7 steps.

Sample WhatsApp message (Day 5):

Hi {{firstName}}, sent you an email a few days ago about [topic]. Figured WhatsApp might be easier. Happy to share a quick overview if you are interested. No pressure.

Conditions:

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  Before the WhatsApp step, add a “Has a WhatsApp account” condition. If the lead does not have WhatsApp, route them to an extra email instead.

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  If the prospect replies on WhatsApp, stop automation and continue in the WhatsApp thread.

Adding a WhatsApp step to an email and LinkedIn sequence lifts reply rates to 8.4%, with the biggest gains in Latin America, Southern Europe, and the Middle East. WhatsApp is not recommended in France or the US (lemlist internal data).

How to adapt a sequence to your team

No sequence works out of the box for every buyer. Here is how to adjust.

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  SMB buyers move fast. Cut sequences to 7 to 8 days and 5 to 6 steps. Remove the second call if your cycle is under two weeks.

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  Enterprise buyers need more runway. Stretch to 21 to 28 days, add a second value-add touch, and space steps further apart so you do not crowd a busy executive’s inbox.

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  No phone data? Swap call steps for an extra LinkedIn voice note or a second LinkedIn message. You keep the pattern interrupt without needing a number.

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  LinkedIn volume matters. Sending too many invites per day risks restrictions. Stay within safe daily limits and review the LinkedIn connection limit guide before scaling.

The goal is to match the sequence rhythm to how your buyer actually makes decisions. Test one variable at a time (channel order, delay length, number of touches) and measure reply rate per step, not just overall.

Build these sequences in lemlist

Every step type in the sequences above exists inside lemlist: email, LinkedIn profile visit, LinkedIn invite, LinkedIn message, LinkedIn voice note, phone call, WhatsApp, and SMS. You can add conditions between steps (if replied, if opened, if LinkedIn invite accepted, if has a WhatsApp account) to branch the sequence automatically.

lemAgent takes this further. Describe your campaign goal, your ICP, and your preferred channels in a chat, and it builds a full multichannel sequence with timing, branching logic, and draft copy. You review, edit, and launch. It also analyzes past campaigns to flag underperforming steps and suggest rewrites.

All replies from every channel land in a single unified inbox, so reps never switch tabs to check LinkedIn, email, or WhatsApp threads separately.

Final takeaway

A multichannel sequence works because it meets the prospect where they already spend time, not just where you prefer to send. The seven examples above cover the most common outbound scenarios: classic email and LinkedIn, call-heavy enterprise plays, founder-led outreach, signal-triggered campaigns, event follow-ups, closed-lost re-engagement, and WhatsApp-inclusive sequences for the right markets.

Pick the one closest to your motion, adjust the timing and channels for your buyer, and start running it. Build your first signal-based sequence in lemlist.